Marketing Manager

2 weeks ago

Garden City, Victoria, Australia Masseuse Massage Full time

Are you passionate about health, fitness, longevity and wellbeing?

Do you have experience bring products and brands to life?

Are you known for your ability to plan and execute projects, on time, everytime?

Why are we hiring?

Masseuse Massage Chairs needs a hands-on Marketing Manager that can take our brand to the next level. You'll bring existing and new products to life through engaging content, delivered across multiple platforms, attracting customers and turning them into brand ambassadors.

Who are we?

Masseuse is a leading innovator in the wellness industry, dedicated to enhancing the lives of our customers through cutting-edge technology. We're Australia's biggest massage chair brand and our award-winning chairs provide unparalleled relaxation, stress relief, and rejuvenation. We're excited and ready to expand into new wellness categories including ice baths and saunas. And we intend on becoming the best, so let's go.

We have a healthy marketing budget and we work with legendary brand ambassadors including Olympian Dawn Fraser, Entertainer Kamahl, and Celebrity Chef, Miguel Maestre.

We believe in living a long and healthy life and we're committed to delivering high-quality products that exceed our customers' expectations.

Our objective is to create happiness for our team with a culture of positivity, growth, gratitude, and high performance. We live and breathe our company values:

  • Create Happiness
  • Create solutions and own them
  • Make the world better
Who are you?
  • You're a doer who gets things done
  • You are an experienced Marketing Manager looking for a new role where you can collaborate with our internal team.
  • You can source and get stellar results from the best third-party agencies.
  • You can educate, connect and build trust with your audience.
  • You strive to create compelling content.
  • You are values-focused and empathetic.

You are creative and imaginative.

  • You are highly organized with a meticulous attention to detail.
  • You have exceptional grammar and writing skills.
  • You can effectively manage multiple projects and deadlines.
  • You are flexible and embrace change within the business.
  • You can seamlessly communicate with colleagues, peers and partners.
Role and Responsibilities:

If you ask ten different people what a Marketing Manager is, and you'll probably get ten different answers. If you ask us, the answer is simple.

Our new Marketing Manager has a desire to create and generate the best content.

They're storytellers. Not only that, they're also passionate about positioning our brand as the go-to leader in the health and wellness space. Their content reaches and resonates with the right audience. And it converts. Most of all, they get the job done. Simple, right?

Website Captaincy: Manage the day-to-day digital needs of our website, from landing page design, uploads/downloads and everything in between.

Content Cartography: Chart the course of our content with meticulous planning and execution. You'll create and oversee everything from product presentations, videos and listings plus customer testimonials to blog posts, ensuring all content is on-brand, engaging, and optimized.

Copywriting Oversight: Pen and keep a keen eye on all written content, like web copy, edm and sms ensuring it harmonious with our brand's voice and visuals.

Event Evangelist: Think managing roadshows, trade shows, pop-ups, product launches and more, end-to-end.

Marketing Mastery: Craft and manage a comprehensive traditional and digital marketing strategy across all channels – think Above the Line, SEO and social media, just to start

Analytics Adventurer: Use tools like Google Analytics to dive deep into our website data, emerging with insights that tweak and tune our marketing efforts for maximum ROI.

Superstar Sourcer: You'll find the best marketing agencies for our business to align with and will know how to get stellar results from. Plus you'll add to our world-class Brand Ambassador and Influencer line-up.

Showroom Showcaser: Assist all our premium retail partners with the creation and supply of traditional and digital assets and ensure they adhere to our brand guidelines.

Team Leadership: Lead, inspire, and manage your crew effectively, setting clear goals and ensuring everyone is skilled, challenged, and motivated.

What kind of attitude and characteristics are we looking for?

We are looking for a master of marketing who can manage a wide range of projects. If you have experience in bringing products and a brand to life then you will have a good chance at adding value for our business.

Also:

  • Having a passion for marketing is a must
  • Someone that has a positive and can-do attitude.
  • Someone that likes to innovate.
  • Someone that loves to collaborate.
  • Someone with integrity and maturity.
What kind of experience, skills and background are we looking for?

The ideal profile will have following exposure and experience:

  • High level of experience in product marketing.
  • Anyone across health and wellness products will be highly favored.
  • Experienced in being a solo operator but have been able to scale, mentor and grow teams.
  • Strong experience across Direct, Digital and Channel marketing campaigns and initiatives.
What can we offer you?

If you're ready to unleash your marketing prowess, fuel our brand's growth, and make a real impact, we want to hear from you. Joining us in this role will provide you with:

Career Development - The business is rapidly growing and expanding into international markets... providing boundless personal growth and development opportunities

Job enrichment - Plenty of opportunity working across many marketing mediums to grow your career, develop your repertoire, and improve your skill sets.

Job Security - Australian business going from strength to strength. The business and team have never been busier, with lots of opportunity on the horizon and growth projected.

Engagement - An ecstatic work environment in our fun South Melbourne office

What are the next steps?

If this opportunity sounds like it is for you, please do not hesitate and send in your details by clicking on the "quick apply" and fill out your details.

Please Note: Due to the high influx of Applicants, only shortlisted profiles will be contacted and progressed.

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a marketing manager?

Are you experienced with copy writing and content creation?

Which of the following web analytics tools are you experienced with?

How many years' experience do you have as a Product Marketing Manager?

What's your preferred work type?

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