Digital Marketing Coordinator

2 weeks ago

Sydney CBD, New South Wales, Australia Property Industry Foundation Full time
About the role

We are a passionate group of people who believe in what we do. We work hard, but also like to have fun along the way.

Our values are:

  • Collaboration we understand we will only reach our goals if we are committed to working with others
  • Innovation we want to break new ground by transforming the landscape of youth homelessness
  • Excellence from top to bottom we want the Foundation to be an excellent organisation
  • Passion we want to come into work and be happy, excited, fulfilled and passionate
  • Culture we want PIF to be a place where people and ideas flourish
The Role


Reporting to the Head of Marketing & Communications, the Digital Marketing Coordinator is a part-time role which can be based in our Sydney Office.

The initial contract will be for a 6-month period.

You will be a key member of the very small, but very dedicated team at the Property Industry Foundation.

Responsibilities:

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Work with editorial and marketing team to drive SEO in content creation and content programming
  • Drive the SEO/organic component of the Brand & Marketing strategy
  • Monitor the SEO performance of the national website and event fundraising pages including landing pages, and use insights to drive continual innovation and improvement to content
  • Use research and analytics to identify new opportunities and gaps in competitor targeting to generate new traffic
  • Drive an SEObased linking strategy to boost the SEO ranking of the national domain
  • Monitor Digital Acquisition/SEM/SEO industry developments and devise appropriate tactics and strategies in response

Requirements:

  • Ability to work with a small team that thrives in a fastpaced but collegiate environment
  • Be a peopleperson that loves facetoface engagement and conversation
  • Innovative and open to trying new approaches and avenues around engagement and fundraising
  • Happy to roll up their sleeves and be involved in a wide range of tasks as the situation requires
Your skills

  • Degree in Marketing/Communications (or related discipline)
  • Graduate 2 years' experience in digital marketing or related discipline
  • Demonstrated understanding of SEO tools and techniques
  • Demonstrated knowledge of G suite (preferably Google Adwords and Google Analytics)
  • Working knowledge of HTML and experience with CMS
  • Excellent reporting skills that deliver insights that drive future performance
  • Ability to operate in a small team
  • A flexible selfstarter who is resourceful and uses their initiative
  • Advanced skills in Microsoft Office and CRM databases
  • Working knowledge of LinkedIn, Facebook, Twitter and Instagram
PBA3

Profession:
#Marketing_Media_and_Communications

Sector:
#Homelessness_and_Affordable_Housing

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