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Head of SEO

3 months ago

Southbank, Victoria, Australia Xugar Full time
Young & friendly workplace with a great balance of performance and fun

  • Trendy new South Melbourne office with free onsite gym/sauna/towel service
  • Hybrid WFH Mon/Fri available after probation

The business
Importantly, we're also a team of young and friendly, results-hungry and data-driven digital marketing professionals.

And we're looking for someone who is a consistently high performer in terms of:

- leading an SEO team, with people on
- and off-shore
- having an in-depth understanding of SEO and all the bits of the digital marketing jigsaw
- understanding the business environment and management reporting.

Sorry we are not in a position to sponsor additional people from overseas.

The job

Please note that "Head of SEO" is a MANAGERIAL position, not an SEO specialist position. People/business management duties form half the role, so you really will need SOUND management experience ie at least 12 months.

  • Developing and implementing a 12month plan for SEO, for signoff by the CEO, to achieve material growth in the SEO revenue line, and report on progress monthly
  • Continually reviewing performance of the SEO business model, endtoend processes and Standard Operating Procedures (SOPs)
  • Implementing proactive retention strategies, processes and activities
  • Leading, training and motivating the SEO team to achieve company, team and individual Key Performance Indicators (KPIs), including scheduled team updates, planning sessions, monthly KPI reviews, quarterly Individual Development Plans (IDPs), and regular oneonones with each team member
  • Managing, monitoring and controlling the performance of the SEO team eg business growth, client metrics and retention, SEO dashboard/traffic light report, opportunities for improvement
  • Leading by example with proactive crossteam collaboration/communication, client management, and a genuine focus on individuals resolving problems rather than escalating.

The skills

  • A sound understanding of: SEO strategies, digital marketing products/services, managing client expectations, strategic planning, leading a diverse team, and presenting management reports realistically, this probably means about two years' MANAGEMENT experience
  • That amazing manager ability to track steps towards deadlines, keep people informed, check deliverables against contracts, drive continuous improvement, and closely track revenue
  • Excellent English speaking/writing ability ie negotiating through blockages across internal teams, dealing with difficult clients, presenting in management meetings, having difficult conversations with team members.

The benefits
- hybrid WFH Mon/Fri option available (after probation)
- diverse and interesting colleagues and clients
- central location: at tram stops for #1 & #58 trams and a 2-block walk from the big Shrine of Remembrance tram stop on St Kilda Rd
- lovely landscaped oasis of Kings Business Park with picnic tables, BBQ areas, conversation pits, putting green, lots of cafes and facilities
- snack bar, fruit bowls, quality coffee machine/beans, games, books
- friendly and interactive teams with regular socialising eg impromptu beer and origami or pizza lunches, plus monthly events eg ice skating, egg-decorating competition, mini golf, ten pin bowling, trivia nights
- free onsite gym/sauna with towel service
- a strong focus on coaching, personal development & sharing learnings/expertise.


At Xugar, we value diversity and strive to create a friendly and respectful workplace where people feel welcomed and supported.