New Homes Editor
1 week ago
Editing & Publishing (Advertising, Arts & Media)
Full time
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REA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in:
The Content Marketing team creates content that helps our property savvy audience achieve their home goals seamlessly through editorials, videos, podcasts and branded content. Our team helps set the brand vision for our company - what our identity stands for, how we educate the property market through the right data and insights and how best to communicate stories that matter.
This exciting new role will lead our New Homes content initiative. We are looking for a star Editor to serve as our expert in the New Homes category on They will confidently craft and execute the strategic content plan to deliver the latest in New Homes information, data, guides, and news to our audience.
What you'll be doing:
- Alongside the Head of Content Marketing, articulate and drive the vision, strategy, production and results for a New Homes editorial strategy to engage and connect with home buyers.
- Ideate and manage a content roadmap across multiple platforms assessing performance and optimising strategy to ensure OKR's are met.
- Lead the concepting and development of original and engaging editorial, podcast, social and video content.
- Harness data, SEO, cultural and social insights to ideate content that drives great results.
- Feed into and support Developer Content Marketing target by nurturing and identifying opportunities and assisting with editorial production when necessary.
- Work closely with the Lifecycle, Product and Developer teams with the aim to maximise our engage of property-savvy audience with up-to-date guides and editorials.
- Develop strong relationship with apartment developers, home builders, and land developers driving REA Group brand depth and value add.
- Have a deep understanding of media trends and insights combined with property and building/new home industry that can be harnessed into thought-leadership presentations and editorial insights to assist Sales teams to effectively articulate trends and consumer market sentiment.
Who we're looking for
- 8+ years of experience in editorial content production across print, magazines, and/or digital.
- A strategic thinker with proven experience in the ability to create, execute, and lead a strategic content plan.
- Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
- Great interpersonal skills – the ability to influence, negotiate, and build relationships.
- Contributor management – this role will need to manage freelance writers to deliver high-quality work to deadline.
- The ability to ruthlessly prioritise, focusing on content that will drive the biggest impact, and balancing work between current and future state.
- A problem solver that can handle a high level of accountability in both independent and team initiatives
- Exceptional skills in WordPress, with experience in Flourish and Tableau as a bonus.
- Added bonus – social amplification management
- Added bonus – experience working with AI content creation
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer:
- A hybrid and flexible approach to working -
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
REA Group is a digital business with more than 2,800 people working across three continents to change the way the world experiences property. The goal of our talented team is to change the way the world experiences property. We use new technology and our collective global knowledge to deliver the best products and services to our customers and consumers. Our global footprint covers three continents including Australia, Asia and North America. Our people are the key to our success. They show up with purpose every day, sharing knowledge in a collaborative, inventive environment and using cutting-edge technology.
REA Group is a digital business with more than 2,800 people working across three continents to change the way the world experiences property. The goal of our talented team is to change the way the world experiences property. We use new technology and our collective global knowledge to deliver the best products and services to our customers and consumers. Our global footprint covers three continents including Australia, Asia and North America. Our people are the key to our success. They show up with purpose every day, sharing knowledge in a collaborative, inventive environment and using cutting-edge technology.
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