Head of Marketing

2 weeks ago

Melbourne, Victoria, Australia Brandbank Group Full time
Generous discounts across all our Brands

  • Supportive team culture and environment
  • Opportunity to work for a uniquely Australian Retail Group with a global vision


The newly created role as Head of Marketing & E-commerce will play a pivotal role in developing and maintaining the marketing and e-commerce strategy for kikki.

K and Fine-Day brands.

This position holds overall responsibility for shaping the direction and positioning of our brands in the market.

Your expertise and vision will be instrumental in crafting a compelling brand strategy that resonates with our target audience and sets us apart from competitors.


THE ROLE:

  • Lead brand strategy development by conducting market research, analysing customer needs, and identifying differentiators. Align brand strategy with overall business goals.
  • Create and refine the digital marketing strategy. Identify new channels, optimize existing ones, and drive engagement and conversions for maximum ROI.
  • Develop and manage marketing calendars for all brands. Collaborate with the team to create campaigns aligned with the brand strategy, leveraging key milestones and events.
  • Direct PR, events, and social media activities. Develop and execute campaigns aligned with the brand strategy, ensuring engaging content and optimized reach.
  • Collaborate with the team and stakeholders to oversee brand campaigns. Provide guidance, feedback, and ensure campaigns are ontime, onbudget, and aligned with the brand strategy.
  • Take charge of customerfacing elements of a new loyalty program. Develop program structure, benefits, marketing plan, and analyse effectiveness for continuous improvement.
  • Develop and implement CRM strategies aligned with brand goals. Analyse customer data, create targeted campaigns, measure effectiveness, and refine strategies for improved engagement and loyalty.
  • Create analytics roadmap for reactive/proactive marketing analysis. Collaborate with data analytics team, define key metrics and KPIs, develop reporting dashboards, and leverage insights for informed business decisions.

THE IDEAL CANDIDATE:

  • Will have strong skills and knowledge in both Digital / E-Commerce as well as Marketing, including but not limited to
  • Current Digital / E-Commerce trends, Branding, PR & Events, Advertising, Communications
years in a similar role is desirable

  • Proven track record in designing, implementing, and reviewing successful brand strategies within budget
  • Has the ability / proven experience in leading, developing and engaging a team
  • Previous experience managing social media agencies and brand content
  • Demonstrated experience overseeing and executing major brand campaigns
  • Deep understanding of national and international retailing landscapes
  • Outstanding business acumen.
  • Excellent communication and interpersonal skills, with the ability to collaborate with crossfunctional teams and lead a team

ABOUT BRANDBANK GROUP:

Brandbank was founded on bold creative thinking.

We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do.

Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers.

Brandbank Group consists of Seed Heritage, Unison, Commonry, Allkinds, kikki.
K & Fine-Day.

WHY JOIN THE BRANDBANK GROUP TEAM?

  • Generous discounts across all our Brands
  • Opportunity to work for a uniquely Australian Retail Group with a global vision
  • Supportive team culture and environment
  • Employee Referral Program be rewarded for referring great new people to our team


If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you APPLY NOW.

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