Marketing Campaigns Manager
1 week ago
About the Role:
Based in Sydney (in a hybrid role), as our Campaigns Marketing Manager, we're seeking someone who excels working in a diverse and fast-paced environment where performance and results are paramount.
Reporting to the APJ Marketing Programs Director you will own and drive pan-APAC marketing campaign planning, execution and optimisation in collaboration with the global marketing and regional field marketing teams.
Putting in place segment-focused demand generation campaigns utilising a variety of tactics across the entire marketing mix including digital, direct marketing, ABM, incentives, and brand building.
As a key member of the APJ Marketing team; in addition to marketing campaigns, you will work on a variety of regional programs.
What You'll Do:
- Plan, develop and execute regionally based campaigns to drive demand and accelerate pipeline; working in close collaboration with Sales and aligning with Sales plays.
- Campaigns would include messaging, offers, targeting parameters, creative assets, communication tactics, and measurement plans.
- Plan and execute a 6month, integrated plan focused on meeting Marketing and Sales business and pipeline goals. Own the regional campaign calendar and campaign planning.
- Collaborate with the global campaigns team to localise and execute in region.
- Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multichannel campaigns is aligned with global brand and content.
- Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimisations.
- Work with the Marketing Operations team to segment and target customers with highly targeted messaging and offers to drive customer behavior.
- Provide regular reporting, campaign insights and pacing toward goals.
- Set performance goals in line with business targets and demonstrate contribution to business growth from marketing programs.
What You'll Need:
- Substantial experience in owning and driving programmatic marketing initiatives at scale endtoend, contributing to business growth.
- A customercentric mindset that embraces creativity, innovation, and accountability.
- Excellent collaboration skills and ability to work crossfunctionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.
- Understanding of marketing across all different cultural dynamics across the APJ region.
- APAC/APJ regional experience developing, launching and managing segmentfocused demand generation and Account Based Marketing programs for new customer acquisition.
- Marketing experience in a SaaS B2B organisation, with experience in the fastpaced cybersecurity industry a bonus.
- Strong analytical and operational capabilities, familiarity with SFDC and Martech stack.
- Excellent verbal and written communication skills.
- Bachelor's Degree in Business, Marketing or related disciplines, or relevant industry experience.
Bonus Points:
- Experience in cybersecurity is a benefit.
- Passion for driving innovation to creatively differentiate CrowdStrike.
- Courage to take initiative, address problems, and make continuous process improvements.
- Commitment to professionalism and personal growth.
- A curiosity for data and enjoys measuring results and uncovering trends.
- You must love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement.
- We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
Benefits of Working at CrowdStrike:
- Remotefirst culture
- Market leader in compensation and equity awards
- Competitive vacation and flexible working arrangements
- Comprehensive and inclusive health benefits
- Physical and mental wellness programs
- Paid parental leave, including adoption
- A variety of professional development and mentorship opportunities
- Offices with stocked kitchens when you need to fuel innovation and collaboration
- We are committed to fostering a culture of belonging where everyone feels seen, heard, val
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