Mgr- Mktg Asst Au

2 weeks ago


Brisbane, Queensland, Australia Subway Full time

ASSISTANT MARKETING MANAGER
Critical role to deliver campaigns & projects.

Responsible for the execution of national promotional & retail campaigns, and other critical business projects, to drive traffic, revenue, franchisee profitability, and guest engagement; and achieve positive brand health.


Key Competencies:

  • Ability to work under pressure to meet deadlines across various projects
  • Experience delivering integrated marketing promotions
  • Understanding of all media channels, with a focus on digital and social media
  • Understanding of PR
  • Local area marketing experience
  • Data analytics
  • Exceptional written and verbal communication skills
  • Experience delivering campaigns to budget
  • Initiative and ability to problem solve
  • Positive attitude and strong work ethic
  • Attention to detail
  • Market and category knowledge
Bachelor's Degree in Marketing, Business, Advertising or related discipline
3-5 years' industry experience. Ideally 1-2 years' experience in an equivalent role

Job Functions:

Working collaboratively within a team of Assistant Marketing Manager(s), oversee & be accountable for the successful delivery of integrated ATL & BTL primary campaigns, plus other secondary campaigns, including but not limited to:

  • Develop integrated campaign briefs (creative, production, media, PR, research, retail)
  • Manage relevant project deliverables, timelines & supply dates to ensure each project is delivered to market as planned
  • Execute & manage all relevant assets for each assigned campaign, including an accompanying channel plan
  • Ongoing reactive management of campaigns inmarket, including recommendations to adjust campaigns when required to meet business objectives
  • Manage campaign marketing budgets to help ensure projects are delivered within required scope
  • Assist with drafting marketing field communications as needed for each campaign/project assigned.
  • Daily management of key stakeholders (Agency Partners, Internal departments, BDAs, Franchise Owners)
  • Various administration tasks as assigned

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