As the Cadillac Partnerships and Events Manager, you will join the team at General Motors Australia & New Zealand (GM ANZ). This role offers the chance to gain experience, exposure, and marketability in a dynamic environment, both globally and locally, to advance your career.

Join us at a time of exciting growth as we establish the Cadillac brand and all-electric portfolio in Australia & New Zealand. Your main goal is to expand the Cadillac brand through strategic audience and customer events that foster a strong connection and familiarity with our products.

You will also explore collaboration opportunities with like-minded brands to enhance customer experiences.

We are seeking a candidate with a creative mindset, an eye for detail, and a genuine passion for the Cadillac brand. Your key responsibilities will include:

• Taking the lead on all Cadillac Marketing events, managing project coordination and collaboration with internal and external stakeholders for successful outcomes. Events will include:
  • High-end shopping center displays
  • Corporate and customer functions
  • Product launches
  • Test drive events
• Managing event tasks, budgeting, and ordering in line with Cadillac brand guidelines and customer experience principles.
• Identifying and establishing strategic partnerships with retailers, brands, and personalities to drive brand interest.
• Negotiating partnership agreements to ensure mutual benefit and strategic alignment.
• Utilizing partnerships to enhance brand reach and customer engagement.
• Measuring event metrics such as ROI and preparing reports for internal communication.
• Collaborating with internal teams to align event goals with business objectives.
• Maintaining an event calendar and ensuring timely execution.
• Willingness to travel as needed.

About Us

General Motors is headquartered in Detroit, Michigan, operating globally with a vision for zero crashes, emissions, and congestion. Locally, GM ANZ represents a rich automotive history and ongoing presence in Australia & New Zealand with exciting ventures like Cadillac, GM Specialty Vehicles, and Isuzu Trucks.

This role offers the unique opportunity to be part of the early stages of Cadillac's entry into Australia & New Zealand as an electric vehicle brand, engaging directly with consumers on innovative projects.

About You

Minimum 4 years of relevant experience in automotive or luxury segments, with expertise in project management, supplier coordination, and budgeting. Key qualifications include:

• Proficiency in the Microsoft Office suite.
• Data analytics skills and ability to derive insights.
• CRM tools proficiency for event management.
• Experience in digital marketing, design, or photography is a plus.
• Capability to develop and report on KPIs aligned with business goals.
• Strong grasp of marketing and partnership strategies.
• Excellent written and verbal communication skills for storytelling and engagement.
• Strong problem-solving abilities and creative thinking.