Account Manager: Public Relations

2 weeks ago

Brisbane, Queensland, Australia Free Folk Agency Full time

About Free Folk Agency

Free Folk Agency is an independent and industry-leading people-powered agency driven by a passion for connecting customers with their communities, so they can propel their next brand, idea or product to the world. We're a team of PR, influencer and social media specialists.

About the Role

Free Folk Agency is seeking an Account Manager or Senior Account Executive (PR & influencer) to join our team. We have a broad portfolio of local and national clients across Fashion, Lifestyle, FMCG, Health and Fitness, Food and Beverage, and more. Our ideal candidate is passionate about earned media relations and influencer partnerships and is looking for an agency that supports fast career progression for high-performing team members.

This is a hybrid position that can be performed from our Brisbane or newly opening Melbourne office alongside our sibling agency - Ivy Talent Co.

What you'll work on

PR and Influencer:

  • Developing, presenting and executing PR and influencer strategies for our clients, with a focus on earned media for PR campaigns and creative concepts for strategic influencer campaigns that ultimately drive business impact.
  • Developing and workshopping proactive and reactive media angles that achieve cut-through, drive impact for our clients and generate media coverage across TV, radio, print, digital and social.
  • Writing attention-grabbing and creative copy for media assets including media releases, media fact sheets, briefing notes, opinion editorials and tailored pitches, and developing easy-to-digest influencer briefs, strategy documents and reports.
  • Building and developing media and influencer lists.
  • Tapping into your current media, producer, influencer and talent manager contacts, as well as forming new relationships to secure media coverage and negotiate talent deals.
  • Accountability for achieving set coverage KPIs and generating quality PR coverage
  • Creating media gifting drives with bespoke merch, product inclusions and printed collateral.

Account Management:

  • Be client-facing and have consultative, advice-driven conversations with clients and prospects surrounding the media and influencer landscape.
  • Project coordination and team management to deliver results
  • Post-campaign reporting to review activity against business impact, and make recommendations to our clients that focus on industry best practices, trends and opportunities to optimise their activity.
  • Build great relationships with our client partners, team members, media contacts and influencers.
  • Strategic problem-solving skills to be able to identify potential issues, troubleshoot and execute solutions that drive results to hit our KPIs.
  • Collaborate with colleagues across the business to ensure all client campaigns are integrated and drive success for our clients
  • Analysis of current and completed campaigns regularly and managing up on results and your efforts to improve

What you'll bring to the role

  • 3+ years of experience in PR, journalism or influencer marketing.
  • Agency experience is a must.
  • Strong personal media, influencer and talent management network and contacts.
  • Understanding of the media landscape and passion for PR, influencer marketing, and events.
  • Strong copywriting, proofing and grammar skills and the ability to engage with various target audiences.
  • Great communication and excellent relationship skills.
  • An outcome-driven mindset and commitment to achieving results.
  • Ability to work both independently and also collaboratively as part of a team, with direction from your Account Director.
  • A proven track record in delivering PR and influencer marketing campaign successes that you can share with us.
  • Strong organisational skills, the ability to multitask and work to deadlines.

How to Apply

Please send your CV and cover letter to and include a 30-second Instagram Reel or TikTok (it doesn't have to be posted and live) summarising why you are interested in the role, and how your experience aligns with the position description.

The Benefits

  • Hands-on mentorship from Free Folk Agency Leadership Team.
  • Collaborate with a fun, close-knit and growing team to deliver exciting campaigns every day.
  • A supportive and structured approach to career progression and personal development, including a dedicated professional development budget for each employee.
  • Work with incredible local and national brands.
  • Our office is located in Mobo Co South Brisbane. Easily accessible by public transport this luxury co-working space in the heart of South Brisbane comes with amenities such as onsite cafe and dining, concierge service, regular networking events & workshops, and much more.
  • A supportive leadership team committed to cultivating an empathetic work environment.

Our Values

Trust

Building trust is the foundation of a strong partnership. It fosters open communication, creates a safe environment, and strengthens relationships. When trust is established, individuals are more likely to take risks, be more transparent, and collaborate effectively.

Integrity & Insight

Free Folk values integrity and understands the benefits of building honest relationships. We treat others as we would like to be treated, and we have the experience, knowledge preparation, drive, and confidence to tackle any new challenges.

Relationships

Free Folk's values are a reflection of their partners', and vice versa. We are about sharing goals and uplifting each other to achieve our ambitions without friction. We foster deep and meaningful relationships to best understand what our client's needs. Uplifting people is at the heart of what we do.


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