Head of SEO

About The Company
This job ad is the universe's way of telling you that you're currently in the wrong job.

Compare the Market - yes, the one with the meerkats - is a high-growth FinTech company on a transformational journey.

We are focused on designing, building, and delivering the very best home loan, energy, insurance, and health comparison experience in Australia.

Okay, in the world

We are all about Integrity, Growth, Excellent Customer Service, and being Peerless - without compromise.

These values are critical to delivering on our purpose:
_'We honestly strive to empower Australians to make the best decisions, saving time, money, and stress.' _

About The Role:

Are you ready to take your career to new heights? Compare the Market is on the lookout for a dynamic Head of SEO to join our passionate Marketing team in the Meerkat Studios In this role, you'll play a crucial part in leading the evolution of Search Marketing at Compare the Market.

This is a unique opportunity to blend strategic vision with hands-on operational execution, ensuring that our SEO efforts drive our business forward.

You will be the primary advocate for our SEO endeavours, setting the direction and annual programme of work to achieve our ambitious goal of ranking Top 3 for each commercial keyword.

Your responsibilities will encompass both on-site and off-site optimisation, guiding a team of SEO analysts and in-house website content writers to deliver the most relevant content and drive daily lead volumes.

What You'll Do:

• Develop and implement an SEO program of work to achieve longterm ranking success.
• Commission and operationalise annual audits and adhoc insights from external SEO experts.
• Create an annual Programme of Work for each vertical within CTM, aligning strategy with fiscal year commercial targets to maximise visibility, traffic, and lead volumes.
• Set SEO performance goals and establish a measurement framework.
• Deliver detailed reports to the Senior Execution Team, CTM Board, and A&G Risk stakeholders.
• Manage the SEO content writing team and external agency partners to ensure the relevance and effectiveness of website content.
• Collaborate with the PPC team to share learnings, tests, and best practices to minimise cannibalisation.
• Work closely with the IT team to ensure technical SEO optimisation.
• Proactively monitor and manage SEO performance against key competitors.
• Provide thought leadership on the future of search, identifying new opportunities for CTM to excel in Search Marketing.

What You'll Bring:

• Tertiary Qualifications in Marketing, Business, Communications, or related discipline.
• Extensive experience in designing and delivering SEO strategies and plans in a fastpaced, commercial environment.
• Exceptional communication skills to articulate and promote the vision for SEO across all levels at CTM.
• Demonstrated leadership and people skills to thrive in an integrated setting, aligning commercial and marketing stakeholders' goals by fostering trust and uniting teams around a shared vision.
• Strong analytical and strategic thinking to translate insights and observations into actionable programmes of work.
• Excellent interpersonal skills, combining highlevel strategic thinking with empathy and practicality to build and motivate a highperforming team.
• A deep curiosity and passion for SEO, driven by a continuous learning approach to business.

Our Benefits

At Compare the Market, we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded.

You'll have the opportunity to make a meaningful impact and contribute to our continued success.

As well as ample opportunities for growth and development, we also provide:

• Vibrant and social community who have annual celebrations, family fun days and regular events.
• Enjoy flexible work arrangements, including the option of one day working from home each week or a 9day fortnight.
• Enjoy additional leave days 'ME' leave and 'Volunteer Day' leave.
• Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement.
• Employee discounts on Car, Home, Travel insurance.
• Income protection insurance provided to support you in the event of nonworkrelated illness or injury.
• Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more.
• Access to the Employee Assistance Program

Compare the Market is an Equal Opportunity Employer, and we encourage all applicants to apply. We acknowledge that we are strengthened by diversity.
- *Note to Recruiters: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business._

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