Content Producer

1 week ago

Melbourne, Victoria, Australia Diversified Communications Australia Full time
Posted: 03/07/2023-

Closing Date: 03/06/2024- Job Type: Contract- Location: Melbourne- Job Category: MarketingWe are seeking a Content Producer to join our team and contribute to the invigoration of industries through compelling content.

In this newly developed role, you will report to the Head of Product and focus on our Food Portfolio, which encompasses the wide food industry, from processing to hospitality and food service.


As the Content Producer, your primary responsibility will be to collaborate with Product Managers, marketing, and sales teams to create tailored content pieces that support year round brand awareness and grow our audiences in emerging segments.


You will also contribute to conference and summit themes, while taking ownership of regular content production (editorial, audio, and video) across our five existing food brand platforms.

This content will support web articles, social media posts, edms, newsletters, and other non-campaign communications.

Key Responsibilities:

  • Work closely with Product Managers, marketing, and sales teams to develop customized content pieces.
  • Develop a content strategy that aligns with our brand objectives and target audience.
  • Exceptional verbal and written communication skills, with the ability to present ideas and information effectively.
  • Contribute to the development of conference and summit themes.
  • Take ownership of regular content production, including editorial, audio, and video content, across our food brand platforms.
  • Research, write, edit, and proofread a variety of content types, including articles, blog posts, whitepapers, case studies, and social media posts, ensuring high standards of grammar, clarity, and accuracy
  • Support the frequency of web articles, social media posts, edms, newsletters, and other noncampaign communications.
  • Utilize research and customer insights to enhance conference programs.
  • Communicate and engage effectively with seniorlevel stakeholders and partners.
  • Deliver content in a fastpaced environment to diverse audiences

Desired Skills and Experience:

Requirements:

  • Minimum 3 years experience in a copywriting or content marketing role
  • Experience in food industry a must
  • Ability to influence and experience working cross funcitonally.
  • Strategic thinker with a proactive and selfstarting approach.
  • Meticulous attention to detail.
  • Excellent research and customer insight utilization abilities.
  • Proficient communication and engagement skills with seniorlevel stakeholders and partners.
  • Comfortable working in a fastpaced environment.
  • Experience in planning and creating branded editorial content, including written features, podcasts, webinars, and conference streams.
  • Be well connected and on the pulse of industry trends, best practices, and new technologies related to content production and SEO.
  • Monitor and analyze content performance, using metrics and feedback to continually improve future initiatives.
  • Conduct thorough market research to identify trends, topics, and emerging issues for content creation and conference programming.


Join our team and play an instrumental role in delivering compelling content for our Food Portfolio, driving industry invigoration and community unity through our assets.

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