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Integrated Communications and Performance Lead
3 months ago
Applications close: 17th of February 2023
**Overview
As the Integrated Communications and Performance lead you will report to our Head of Marketing for General Insurance all whilst working in a hybrid environment from our Melbourne office and at home on a 12-month contract and full time
You will play a pivotal role in developing and executing a 12-month calendar of marketing activity including:
- Acquisition
- Brand
- Regulatory and business activities to existing or potential Bupa customers.
And finally, you will be at the heart of building awareness, driving acquisition leads and growing the business, not just limited to General Insurance.
How will I help?
Your focus is to mature, achieve and bring marketing activity, and its constant optimisation across paid and owned channels particularly digital channels.
Your everyday jobs are but not limited to:
- Lead develop and implement integrated campaign strategies informed by data and insights, which deliver an optimal customer experience.
- Partner with relevant stakeholders outside of Marketing
- Deploy marketing efficiency and effectiveness measures including distribution of budget, ROI, performance metrics and dashboard reporting.
- Manage campaign budgets to ensure fiscally responsible spending and adherence to Bupa's purchasing / invoicing process.
Why work at Bupa?
We keep our people smiling by helping them improve their lives in and outside of the office.
We're a welcoming lot, no matter who you are or where you've come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.
We support our people to be the best version of themselves, physically and mentally.
With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.
Our employees can access wide range of benefits: from our own products (incl.health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few).
We reward our people and celebrate their success, provide initiatives that develop careers and look after our people's health, wellbeing and futures.
What do I need?
- Firstly, marketing (dare we say, managing marketing activity?) is something that just makes your heart flutter.
- You are a master of language, that will work with our stakeholders to create extraordinary presentations to influence senior leaders and create great outcomes.
- You have excellent interpersonal and relationship building skills to quickly build & maintain trust whilst working collaboratively with cross functional teams.
- Holding oodles of knowledge in end toend campaign strategy development and delivery experience from another large corporate office, that is equally as large as Bupa.
- A solid understanding of marketing, advertising or media agency experience is considered an asset
About Bupa Asia Pacific & What it is like working here
Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.
Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services.
Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.
Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects.
