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Digital Growth Manager

3 months ago

Sydney, New South Wales, Australia Paramount ANZ Full time

Paramount is a global media and entertainmentorganisationwith some of the best known and loved brands in the world. Employing over 1,700 people locally, and a further 25,000+ globally, we deliver premium content through multiple platforms forthe young (and the young at heart of course).

We pride ourselves on creating content that gets people talking. What's more, you'll find all these great shows (and more) on our free-to-air channels (10, 10 Bold, 10 Peach, Nickelodeon), our digital platform 10 Play that also includes a vast array of Free Ad-Supported Streaming TV known as FAST channels (including numerous MTV and Nickelodeon channels), and our subscription video on demand service Paramount+.

This is a permanent full time role based in SYDNEY.

Enough about us What you'll do as Digital Growth Manager:

This role is responsible for delivering audience and consumption growth for Network 10's digital platforms, predominantly 10 Play.

Functions will also include:

  • Develop and manage innovative and measurable strategies for acquisition and growth
  • Maximise growth by implementing campaign efficiencies across various channels, partners, and platforms
  • Lead and mentor internal digital team to ensure growth goals are achieved via owned communication channels, such as email, IAM, push and merchandising
  • Collaborate closely with the National Marketing Campaign Manager and deliverables team to strategically plan and implement paid performance initiatives aimed at fostering sustainable growth for N10
  • Collaborate closely with the Customer Journey Manager and Marketing Analyst to harness strategic insights for optimising the impact of our initiatives
  • Manage and guide third party agencies as required
  • Proactively seek out opportunities to enhance acquisition strategies, consistently identifying and capitalising on openings for new initiatives, products, and subscription services
  • Work to analyse challenges and identify alternative solutionswith a focus on continuous improvement
  • Develop, monitor, and constantly evaluate ROI, reporting to Head Of Marketing on results and with actionable recommendations

What are we looking for in a Digital Growth Manager? What's important?

  • Demonstrated proficiency in digital marketing analytics, encompassing the ability to comprehensively understand, track, and analyse program performance
  • Understanding of overall cross-platform attribution
  • Hands-on experience in the field of Martech, showcasing a deep understanding of marketing technology tools and platforms.
  • Demonstrated ability and flexibility to adapt to changes in schedules and delivery, coupled with strong critical thinking and problem-solving skills
  • A positive attitude, ability to work in a fast-paced environment, with attention to detail and autonomy
  • A strong enthusiasm for continuous learning
  • Proven leadership experience with a positive and nurturing style
  • Good communication and presentation skills, proficiency in English essential

Extra points for the following, but not necessarily required:

  • A foundational understanding of Customer Data Platforms (CDP)
  • Experience in media

Why Paramount?

We could just list the numerous benefits our employees avail of every day. However, for now we'll just leave you with how our employees feel about us:

  • 92% of our employees stated they would highly recommend Paramount to a friend (Glassdoor)
  • We hold a 4.4 STAR RATING, by far the highest rating in the media sector (Seek Company Profiles)

#LI-LG1

Paramountembraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

We recognise Aboriginal and Torres Strait Islander peoples as Australia's First Peoples, and the Traditional Custodians of the land where we live and work. We pay our respects to Elders, past, present and emerging, and we are proud to live in a country which is home to the world's oldest living cultures.


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