Social Media Manager Coles

What's the role?

We are looking for a creative and culturally connected Social Media Manager to join the Coles team at Medium Rare, creating social content for one of Australia's most trusted and recognisable brands.

Reporting to the Coles Social Lead, you'll play a pivotal role in creating and managing always-on 'BAU' content, commissioning creators to bring helpful, trending and delicious recipes to life in a social-first way on Instagram, and identifying reactive content opportunities that are relevant, brand-safe and meaningful to Coles to share across Instagram and TikTok. You'll ensure all of our social content is insight-led, performance-focused and fit for purpose so that Coles leads the way in engaging, inspirational, useful content.

This is a video-led role that requires experience in scripts, shot lists, identifying, briefing and directing food creators, and an encyclopaedic knowledge of audios, trends and channel best practice.

What an average week could look like

• Tracking the latest 'viral' food trends
• Identifying new, emerging and exciting local food and recipe creators
• Building out the monthly social content plan (in deck format; we use Google Slides) with audience-first, brand-safe and channel-appropriate ideas
• Rationalising your ideas and offering insights as to why they'll perform, engage the audience and are suited to the brand
• Pitching your concepts to internal and external stakeholders
• Shooting a low-fi social video (e.g. unboxing, product showcase, in-store shopping)
• Finding the best trending audio to aid discoverability
• Coming up with creative captions that feel original and on-point, using relevant hashtags to drive discovery
• Adding asset text and strategic storytelling to social assets
• Working collaboratively with our creative production, magazine team and designers/art directors on larger-scale campaign projects
• Contributing to the strategy and content direction for larger campaign briefs
• Actioning feedback with a solutions-focused and performance-driven mindset
• Scheduling and publishing content
• Community management
• Attending client WIPs and day-to-day client comms
• Pulling analytics and performance insights into weekly or monthly reports
• Working with the print and digital teams to ensure alignment across all channels

Who are you?

• You will have 4-5 years' on-the-job experience as a social media manager (experience working with a large retailer or food-focused brand is preferable, but not mandatory)
• You thrive in a fluid, fast-paced and future-focused environment
• It goes without saying, you live and breathe social. You'll have an intimate knowledge of all social platforms - and likely scary-high screen time - and their nuances, knowing how to get the best performance out of each channel, and what type of content works best on Reels versus TikTok versus Shorts
• You'll be collaborative by nature, but also a self-starter who wants to learn and isn't afraid to throw themselves into things
• You'll have an innate understanding of the sweet spot between content the audience wants to consume, and what the client's business objectives are
• Past employers will say you have a 'can do' attitude that isn't easily thrown by a curveball and are a natural problem-solver
• You can think both creatively and analytically, and have a clear understanding of social media KPIs and measuring success on social
• You have experience managing and curating an always-on content calendar for social channels, primarily Instagram
• Experience utilising social management and listening tools such as Sked, Sprinklr, Hootsuite, Later and Sprout Social is essential
• You can stick to deadlines and work within a budget and client parameters
• You have an ability to think big, without forgetting the tiny details
• You can not only report on performance data, but translate the results into digestible insights that help inform your approach

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

Medium Rare is Australia's leading content agency. We work with some of the country's most recognisable brands including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand to create award-winning content and campaigns across print, digital and social channels.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

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