Senior Personalisation Business Analyst

2 weeks ago

Brisbane, Queensland, Australia Suncorp Full time

Business/Systems Analysts (Information & Communication Technology) Are you passionate about crafting exceptional, personalised experiences that leave a lasting impact on customers?Become an integral part of our dynamic Personalisation & Experimentation team in this 6-month opportunity Flexible location – Brisbane, Sydney or Melbourne Are you obsessed with driving valuable and personalised customer experiences? Does being data driven excite you? We're looking for someone to help drive our personalisation strategy into the future.

The role operates as a part of a Digital Bank Personalisation & Experimentation team within a cross functional group of passionate data driven teams.

We are collectively responsible for uplifting and leading the delivery of the Bank's customer personalisation strategy to create highly relevant digital experiences for existing and new customers.

This is a 6 month contract opportunity.

What you'll do:

Develop and implement personalised Next-Best-Conversation (NBC) messaging to align with stakeholder objectives, ensuring tailored customer interactions that drive meaningful outcomes.

Lead the build, testing, deployment, and management of NBCs, overseeing the entire process to guarantee seamless execution and optimal performance.

Manage the quality assurance testing and business deployment pipeline for Next Best Conversations, employing best practices to maintain high standards of reliability and effectiveness.

Advocate for test-driven design and data-driven personalization, fostering a culture of continuous learning and innovation to accelerate the delivery of customer value and achieve hyper-personalization.

Maintain robust security governance and risk management processes to safeguard customer data and uphold industry standards, ensuring the integrity and confidentiality of personalized interactions.


What you'll bring:

Tertiary qualification in Business, Engineering, Maths, Information Technology or related field Demonstrated experience in Digital segments/Audience management At least 12 months of hands-on experience in Digital Optimisation and A/B testing A minimum of 12 months with Adobe Campaign Management, underscoring expertise in leveraging this platform for effective marketing campaigns.

Familiarity with the Financial Service Industry, along with experience in dynamic work environments such as consulting or agencies, demonstrating adaptability and versatility.

Strong communication, stakeholder management, and project management skills, essential for effective collaboration and successful project delivery.

Proven Business Analytics skills, encompassing project requirements gathering, business user stories development, and adeptness in driving business projects to fruition.

Proficiency in digital marketing/optimization audience/segment creation, and a keen understanding of business objectives, performance metrics, and risk management principles.

What we can offer A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks paid secondary carer parental leave and unlimited paid emergency response leave Discounts and offers on a range of retail favourite stores as well as banking and insurance products Give back to our communities with payroll giving, donation matching and paid volunteer leave Invest in your brighter future with ongoing study support and career development programs; and Prioritise your work/life balance with our robust employee assistance program and dedicated employee council At Suncorp, we are committed to building futures and protecting what matters.

We value the unique experiences, insights and diverse workforce that benefits our people, our business, and our customers.
We'd love to see your application and speak with you even if you do not match the above mentioned.

Important note:

In July 2022, Suncorp announced to the market that it had entered into an agreement to sell the Suncorp Bank business to Australia and New Zealand Banking Group Limited (ANZ) (the Sale).

The Sale remains subject to regulatory and government approvals (including Australian Competition Tribunal approval).

If all approvals for the Sale are received, this role will transition to Suncorp-Metway Limited (SML) which will become part of the ANZ corporate group.

By applying for this role, you agree that Suncorp may provide your application details (which may include your personal information) to ANZ if/when the Sale is finalised if (a) the recruitment process is still underway, or (b) your application for this role is successful.

You also acknowledge that if/when the Sale is finalised ANZ may conduct pre-employment screening checks as part of their profile process.

Please see the Applicant Privacy Statement for more detail.

Building futures and protecting what matters – is not only our purpose but has also been our focus for over 100 years.

It's based on a strong conviction: we are building a sustainable and responsible financial services Group, helping our customers, people, shareholders and communities to prosper.

We offer insurance, banking and wealth products and services through some of Australia and New Zealand's most recognised financial brands.

Building futures and protecting what matters – is not only our purpose but has also been our focus for over 100 years.

It's based on a strong conviction: we are building a sustainable and responsible financial services Group, helping our customers, people, shareholders and communities to prosper.

We offer insurance, banking and wealth products and services through some of Australia and New Zealand's most recognised financial brands.

Perks and benefits A hybrid workplace Greater support for working parents Paid volunteer and emergency response leave Don't provide your bank or credit card details when applying for jobs.


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