Senior Programmatic Specialist

1 week ago

Sydney, New South Wales, Australia Mediahub Full time

About Mediahub

Mediahub is one of the three major global media agencies within IPG's Mediabrands with over 1100 employees worldwide. We are an award-winning agency, named Media Agency of the Year by Adweek, Ad Age, and Campaign. Our Australian office was recently voted the country's Best Small Agency.

Built for brands who are challenging and disrupting the status quo, our organisation is focused on challenging all facets of marketing in an environment of rapid change in order maximize our clients' paid media investments. We are challenging key fundamentals like audience creation, purpose, creativity, and digital platforms.

The Role

The Senior Digital Specialist (Programmatic) at Mediahub Sydney is responsible for the planning, activation and optimisation of Programmatic Video, BVOD and Display. As a key point person for our global and local clients, the Sr. Digital Specialist will ensure they are receiving outstanding day-to-day service and industry leading strategy, planning and execution – delivering outcomes that directly drive their business and achieve their objectives.

Reporting into the Digital Manager, you will be expected to have a deep understanding and excellent working knowledge of the key tech platforms we use; DV360 and The Trade Desk. The role covers all aspects of Programmatic strategy and implementation. On a day-to-day basis you work will be actively building campaigns within the platforms and optimising to ensure successful delivery. You are constantly analysing effectiveness and reporting to the internal team on performance & insights.

You will be a key part of the growing Mediahub digital team. You enjoy working in a team environment and collaborating with others to solve problems and deliver great work. You are globally curious and inspired by uncovering new insights and trends that drive better work. You are proud of what you do and thrive on the chance to be a hero for your clients and your colleagues.

Key Responsibilities

Campaign Implementation (40%)

  • Work directly with internal Client Services team on all elements related to the campaign set up.
  • Ensure all campaign requirements are correctly implemented & setup in DSP consoles.
  • Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.

Campaign Optimisation, Analysis & Reporting (40%)

  • Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
  • Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
  • Optimising campaigns leveraging the optimisation dashboard & providing feedback to Business Intelligence on improved features & data visualisation.

Strategy (20%)

  • Provide recommendations to your Client Services team for use in brief responses.
  • Present industry updates and campaign optimisations to the Mediahub Team.
  • Working with your Digital Lead execute tests within the DSP.

Why join Mediahub?

  • The opportunity to work for one of the largest and most progressive global media agency networks
  • Bonus annual leave program
  • Industry-leading parental leave policy
  • Hybrid working (WFH + work from office in Surry Hills)
  • Mental health and wellbeing initiatives
  • Inclusive, kind and collaborative company culture

If you're committed to not being satisfied with the status quo. If you're curious and have a "never say no" mentality. If you want to deliver the best work of your career. This role will allow you to do that. Interested? Click apply, and tell us why you think you would succeed with MediaHub enclosing your CV.

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.


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