Associate Product Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Cashrewards Full time
Heyyyyy We're Cashrewards, a shopping gateway to cashback deals and more from Australia's leading brands.


We exist to make every day more rewarding for our members, for our brand partners, for sick kids and for each other.


Our brand partners work with us because our unique proposition delivers best-in-market returns on their marketing investment, growing sales and increasing customer loyalty.

To date we have delivered more than $3 billion of sales for our brand partners, translating into over $100 million of real cash savings for members.

Along the way we have donated more than $1 million to the Starlight Foundation, helping bring joy to more than 30,000 sick children and their families.


We're backed by 1835i, one of Australia's leading venture funds, and we sit in their portfolio alongside some of Australia's most promising fintech and e-commerce companies including Airwallex, Valiant Finance, Divipay and Slyp.


We are looking for a marketer who is not afraid to get their hands deep in data, tech, copywriting, and research to grow demand and usage of Cashrewards.

You will be joining our strategic and highly collaborative team.

The Product Marketing function is responsible for Cashrewards product positioning, messaging, go-to-market strategy, and execution as well as driving product improvements that support acquisition and engagement between our products and customers.


Reporting to the Product Marketing Lead, you will play an integral support role marketing to our 1m + Shoppers and 2000+ Merchants.

This is a rare opportunity to sit at the intersection of marketing, product, and customers to help optimise our product and features, influence new ones, and help successfully launch them to market.


Your Focus:

  • This Product Marketing role will be primarily focused on driving deeper product adoption and advocacy across merchants and members. For our members that is driving more of them from the ahha to habit moment in their product lifecycle. For our merchants that is making Cashrewards an alwayson marketing channel for them that they continue to trust and invest more budget in over time.
  • Own and execute on a Shopper product adoption & utilisation strategy so that more members are experiencing our value proposition and features suited to their needs.
  • Support B2B, Sales and Client Services teams to engage and retain merchants on our platform by leveraging personas and insights, crafting compelling positioning and messaging, and developing materials to educate them on the product's value.
  • Constant test and optimisation of website & service communications content & messaging in collaboration with Brand, UX and CRM teams.
  • Create additional customer value without product development, that can also provide input and insights in future product discovery.
  • Run our social proof program to build trust and credibility in our product such as increasing the volume of app store reviews; as well as valuable assets for the marketing team to use.
  • You will be PMM lead for Notifier & Web, constantly looking for ways to improve customer experiences with these ways of shopping and increase uplift of adoption and usage.
  • Produce monthly competitor intelligence reports and analysis using tools such as Similarweb, and Google Analytics.
  • We do not sit 100% in squads however you will be the primary PMM for 2 Product Squads aligned to your objectives.
  • Your role in the squads will include but not limited to bringing the voice of the market and personas into discovery and requirements gathering; support or lead research; provide copy and messaging; and manage GTMs.

About You:

  • Extensive experience in marketing, CRM, CX, advertising or related fields.
  • Product marketing experience or exposure is highly advantageous.
  • Strong project management skills.
  • Ability to derive insights and ideas from data and research.
  • Happy to be disruptive and think outside the box.
  • Proactive and selfstarter.
  • Solid presentation skills.
  • Ability to develop copy and write good creative briefs that blend our playful brand with need to clearly communicate product value and easily explain how to use our product features.
  • Experience using JIRA, Asana, Figma, Miro is advantageous but not mandatory.
Come and join our team

We have the opportunity to have a hugely positive impact on Australians. We are well-funded in a high growth category with proven product-market fit. We have a unique, vibrant and diverse culture and we encourage collaboration, pioneering new ideas and pushing the boundaries. We pride ourselves on having fun along the way.


With our centrally located Sydney CBD (next to the QVB) and Chatswood office, we offer flexible working and empowerment (and we really mean it) as well as other great benefits including: summer hours, double cashback, discounted gym and wellness offering with Class Pass, birthday leave, and 16 weeks parental leave, as well as countless social events.

We're experiencing amazing

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