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Audience Data and Growth Manager

3 months ago

Melbourne, Victoria, Australia Wall Street Full time
Work for a League that is entering its most exciting phase of growth

  • Flexible working arrangements available and convenient Queens Rd office location
  • Career progression opportunities in a passionate and collaborative team

About the Company


The National Basketball League (NBL) is regarded as one of the premier basketball organisations in the world and is home to some of the world's best athletes.

It operates an innovative media platform, always searching for the next growth opportunity, and is truly a sports entertainment experience like no other.


The NBL is chiefly responsible for the management and delivery of the men's professional basketball league in Australia and New Zealand.

With a focus on success and growth, the NBL's vision and determination is to be positioned as one of the leading sporting codes in Australia.


About the Opportunity


NBL's Vision for the next 5 years is to be: The biggest, most engaged global fan base in Australian Sport.

This role is pivotal to the strategic direction and mission of the NBL.

Join the NBL in this newly created role as the

Audience Data and Growth Manager - responsible for the growth, value realisation and management of customer data.

Key Responsibilities:

  • Strategic direction of customer data as it relates to Marketing, Commercial and Finance
  • Play a lead role in the growth of the NBL Customer Database, through working with marketing and commercial teams to develop campaign that reach new audiences
  • Product owner of Customer Data Warehouse and Audience Profiling tool supported by Technology Lead
  • Key stakeholder and responsibility of audience in Customer Engagement Platform (Braze) supported by Digital Marketing
  • Ensuring accurate and insightful data within Business Intelligence tools in relation to customer
  • Support Marketing team in building audiences for campaigns owned and lookalike audiences and social channels
  • Support Commercial Partnerships team in market fit, proposition design and costing of audiences
  • Work with Commercial team to identify and assess new data driven partnerships
  • Support marketing in building fan engagement across digital channels
  • Protect the fans; prioritisation and oversight of customer data usage to minimise churn e.g. frequency (the gateway)
  • Continued improvement on profile enrichment and prioritisation of attributes with clear use cases
  • Continuous development and improvement of the value score card model
  • Customer data management and design experience
  • Exceptional analytical skills with the ability to develop and interpret strategic requirements and insightful recommendations
  • Experience in business data analysis
  • A strong understanding and experience in designing data structures
  • Team player
  • Exceptional stakeholder management and communication skills
  • Strategic leadership skills in data strategy working with engineers

About the Benefits

  • Career progression opportunities
  • Work for a League that is entering its most exciting phase of growth
  • Flexible working arrangements
  • Convenient Queens Road office
  • Work with a collaborative and passionate team

APPLY NOW we can't wait to hear from you

  • Applications close at COB Monday 12th June 2023._