Creative Lead

1 week ago

Sydney, New South Wales, Australia LEWIS Communications GmbH Full time

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. It aims to strengthen the bonds between the communications industry, businesses, governments, and non-profits. In 2022, the TLF granted $700,000 to local causes alone. Community charities are championed by TEAM LEWIS' employees, who volunteer their time and skills to provide marketing and comms support to maximise the grants' effectiveness.

Purpose of the role

Overview of Role

Creative Lead is a senior position and is responsible for leading and growing Creative capabilities and delivering award-winning work in Australia. This role entails guiding team members in taking briefs, arranging and running brainstorming sessions to deliver effective solutions, crafting mock-ups, preparing for and taking part in presentations, as well as executing ideas. The person in this role plays a crucial part in the senior management team by ensuring that the agency consistently delivers Creative and forward-thinking solutions.

TEAM LEWIS prides itself on being a Creative-first agency, always seeking new and effective solutions to deliver on client briefs – this is an opportunity for you to lead and own that critical function in Australia. You will work closely with, and receive support from, our global roster of world-class Creative and innovation team members, including our dedicated Futures Hub, as we strive to produce work that is best-in-class in Australia and around the globe.

In addition to upskilling the Creative capabilities of current team members, as our client roster grows and revenue is attributed to Creative input, you will be able to hire and build out your dedicated Creative team.

Core responsibilities

Creative Design and Content

  • Oversees the creation of high-quality and engaging content and Creative outputs, providing knowledgeable quality control and guidance to their practice
  • Consistently develops Creative elements that match the deliverables list
  • Leads in producing Creative and strategic visions for clients
  • Works with clients to develop and implement an impactful design and content strategy, delegating responsibilities to direct and guide wider team members where possible
  • Works with content specialists to improve own and others knowledge of content trends, driving a commitment to excellent story-telling

New Business

  • Actively contributes to the new business process in collaboration with the Managing Director and/or the local and regional leadership team, making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process
  • Leads Creative element of credentials and pitches for clients, developing Creative concepts in line with strategic insights and messaging

Digital / Social Media

  • Actively promotes the use of digital products internally whilst developing the uptake of services offered by TEAM LEWIS, including specialist solutions provided by the digital team
  • Uses social media to recognise trends and proactively promotes new tools, solutions, and processes to continuously evolve and optimise client PR campaigns across the business
  • Works collaboratively with other teams increase the utilisation and selling of digital services

Team working and development

  • Takes overall leadership responsibility for upskilling Creative capabilities of wider team, including coaching, supervision, assessment, and reviews of all team members
  • Helps build a high calibre, talented and motivated Creative team – nurturing and preserving the TEAM LEWIS culture
  • Sets strategic team objectives on a weekly, monthly, quarterly, and annual basis
  • Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
  • Works with the People team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
  • Works with the People team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team

General

  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
  • Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work
  • Supports the People team by promoting, both internally and externally, opportunities at TEAM LEWIS across social media and via the referral scheme
  • Works with the People team to create succession plans and career paths
  • Maintains a detailed and up-to-date knowledge of industry (competitors' and clients') activities
  • Overall, acts as a guardian of best practice

About you

  • Driven to take ownership of and build a critical service of the agency
  • Knowledge of the software and applications involved in the Creative process
  • Relevant experience of working in a B2B, corporate, consumer, or digital communications agency environment as a Director level.
  • Well-versed in social media and the integration of digital marketing into the wider communications landscape
  • Able to provide consultancy on Creative requirements as well as broader marketing strategy
  • Demonstrable success at securing new business and increasing client revenues
  • Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team

Key internal contacts

  • Managing Director, Australia – Line Manager
  • Creative Director, APAC
  • Global Executive Creative Director
  • Head of Content, Singapore
  • Campaign Directors and senior account leads in Australia and the network
  • Head of Growth & Acceleration, APAC
  • Regional Strategic Excellence team
  • VP APAC
  • People Director APAC

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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