![Trade and Investment Queensland](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Officer
1 week ago
About the organisationTrade and Investment Queensland (TIQ) is the Queensland Government's dedicated global business agency, designed to help facilitate Queensland exporters take their products to world markets, promote Queensland as the perfect place to invest and builds global engagement for attracting talented skilled migrants and developing international students to grow Queensland economies and communities.
Your contribution (key responsibilities and accountabilities)To be successful in this role you will:
Marketing Support
- Work with the communication, marketing and creative team to develop and publish content and collateral to support planned activities and campaigns.
- Provide coordination and operational support for marketing campaigns and activities including meeting arrangements, and collation of campaign assets.
- Coordinating with internal Clients and key stakeholders to review requests determining key project requirements to support implementation and delivery of campaigns, projects and initiatives aligned to TIQ strategic priorities.
- Collaborate with other client marketing teams, IT staff and key clients to develop and implement initiatives aimed at improving the user experience across digital platforms.
- Monitor and report on digital engagement initiatives and activities, identifying areas for improvement to inform future strategies.
- Use data in the CRM platform to develop queries and segments to enable personalised communications and appropriate automation.
- Liaise with the IT team to ensure that data used in digital marketing and conversion activities is accurate and that activity is tracked and fed back into the CRM system.
- Contribute to the implementation and maintenance (platform administration and user support) and training of TIQ's CRM and marketing automation capabilities.
- Contribute to the development and implementation of, governance, policies and processes to minimise compliance risks and guide best practise.
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