Head of Marketing

2 weeks ago

Melbourne, Victoria, Australia Trustpilot Full time

We're a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there's still an exciting journey ahead of us.

Do you want to join us?:


Trustpilot is at a very exciting stage in our journey, and we'd like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction.

Are you an experienced marketer looking to make an impact in a rapidly growing company? To support Trustpilot's rapid expansion, we're looking for a talented Head of Marketing & Communications to join our team in Melbourne, Australia and the global marketing team.

You will report to the Marketing Director UK & APAC, based in London, and support internal teams to ensure APAC market growth, focusing particularly on the Australian and New Zealand markets.

You will be a key member of the Regional Marketing team, and will help build:


  • Brand awareness and growth by creating and managing the marketing investment and customer narrative in each market we represent.**:
-
Strategies that attract customers and drive revenue at scale, working closely with global Marketing teams.
-
Omni-channel programs and campaigns targeting our customers and prospects and working with our Commercial partners to optimize conversion.
-
Expertise in market nuances and local insight, being natives in the markets we represent.
-
The full marketing mix in each market fulfilling the plans and ambitions for that market and a consistent brand narrative.
You'll be at the forefront of positioning Trustpilot's brand offering in this emerging market. You will lead and shape a B2B prospect's journey across all marketing channels (PR, digital, events, webinars, content, nurture).

You will also lead campaigns driving lifecycle actions, upsell and cross sell among the B2B paying customer audience, as well as leading B2C campaigns to drive awareness with APAC consumers.

You will work closely with the APAC Sales Director and the Sales, Customer Success and Partner teams to optimize campaigns that drive high quality leads to sales and revenue from our customer audience.


In your role, you will

  • Lead and execute on team goals autonomously, and set the direction for APAC marketing and communications, in line with the organizational strategy.
  • Own and deliver campaigns to our paying customer audience to drive revenue and retention.
  • Work closely with the Brand and Consumer teams to deliver consumerfacing campaigns and initiatives.
  • Work closely with local sales and partner functions to align on goals, create and execute on comarketing activities.
  • Lead the development, activation and review of regional and local integrated PR, communications & digital to include print and broadcast media, social media, publications, advertising, events, direct marketing ensuring objectives are set and measured.

What you will bring:

- +8 years' experience in a B2B marketing role - spanning demand generation and Lifecycle marketing. Some consumer experience is also desirable.

  • Ability to operate in a highperformance environment and strive to continuously learn and improve
  • Demonstrated capability in marketing development and execution
  • Continual focus on customercentric, datadriven insights to drive decisions improve business performance
  • A desire to create a culture of collaboration within inclusive and diverse teams
  • A proactive handson approach, with the ability to work on both strategic and tactical levels
  • Handson knowledge of a marketing automation platform, CRM systems and digital platforms
  • Strong facilitation and influencing skills for cross
- functional initiatives

  • Effective in a highly matrixed, distributed and fastmoving environment
  • Ability to develop and deliver clear, concise communication of complex issues
  • High energy level, with a bias for positivity, action and accountability
  • Selfstarting initiative and organization

We are:

The APAC Trustpilot team is super close-knit.

We value teamwork very highly, and everyone is really happy to roll their sleeves up and help out whenever it's needed.

We are looking for someone like-minded to join our team.

The marketing team spans London, New York, Copenhagen and Melbourne. We work from a global strategy, which is then nuanced by market. The breadth of responsibilities in the marketing team means that no one day is the same - perfect for marketers who are always looking for a challenge

We offer:

  • A key part of an exciting international growth journey
  • A vibrant culture in our new Cremorne office with unlimited snacks, free lunch on Thursdays and awesome social events
  • Great benefits package including company bonus, flexible working opportunities and 5 weeks annual leave
  • Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
  • The opportunity to be involved in and support employee resource gr

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