Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia Growthfyi Full time

Do you have 2 years marketing experience under your belt? Would you be delighted to join a fast-growing global SaaS business in the financial planning and analytics space?

We are looking for a customer marketing specialist who's a self-starter to retain, grow and delight our valued customer base. You will be a member of a newly created customer marketing hub with a person in each of our three markets, and supported by a fast-growing dedicated, close-knit, fun-loving team of marketers with mixed skillsets based in Australia, NZ, the US and the UK.

You will lead, support and monitor customer marketing campaign development, and communicate effectively with stakeholders and customers to understand and anticipate customers' needs and maximise their investment with Phocas.

This is your opportunity to let your marketing skills shine

What you'll be doing:

  • New product demand generation within our customer base: work with stakeholders to conceptualise, plan and execute impactful engagement aligned with our growth strategy
  • Growth enablement: create and execute marketing campaigns, including webinars, events, NPS and email marketing
  • Support customer retention: collaborate with our customer success (CS) team and marketing leaders in Australia to strategise and build out effective marketing and communications for the customer base
  • Content marketing: conceptualise, develop and execute customer-facing collateral, including PPTs, datasheets, brochures, webinars, newsletters, case studies, videos, and eBooks
  • Event marketing: manage customer monthly webinar training series and annual user conference
  • Cross-team enablement: be a liaison between marketing and our CS team, as well as proactively work with our wider customer experience and product teams to discover other marketing opportunities
  • Gather customer feedback data: by developing and distributing surveys to the customer base
  • Drive customer reviews: in third party channels like G2Crowd and Capterra
  • Maintain customer data: work with the CS team and operations to ensure customer data is well maintained, segmented, and up-to-date
  • Planning + measuring: regular reporting to marketing and the customer experience team on the performance of campaigns, and to track goal progression

Preferred experience:

  • 2+ years experience in generalist marketing roles
  • Bachelor level qualification in marketing, communications or business
  • HubSpot (or similar) competency
  • Business to Business (B2B) technology and/or software experience

About you:

  • Are a self-starter who can multi-task and can complete tasks and projects on time
  • Show initiative and love the challenge of continuous improvement
  • Have a teamwork mindset and a positive, helpful, can-do attitude
  • Are a good listener who can put themselves in other people's shoes
  • Have excellent attention to detail and want nothing but the best from your work

A bit about us, in the hope we're a match for your shiny self

We're on a mission to make people feel good about data. Every experience our customers have - from our products to our people to our marketing - should answer one question: will this feel good?

It's a mission that began 20 years ago and has helped thousands of companies turn complex business data into results. The kind that makes non-techy customers feel like super geniuses. Four countries and 300 world-class humans later, we're scaling up while holding onto our start-up roots.

This feel-good sentiment carries into our culture. We've found that if we're doing what makes us happy, the rest falls into place.

Create your happy place.

We are a 2022 Circle Back Initiative Employer – we commit to respond to every applicant.

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

#J-18808-Ljbffr

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