Digital Executive

2 weeks ago

Sydney, New South Wales, Australia Assembly Full time
We are Assembly - and we're not like the rest.

We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more.

Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide - enabling brands to engage and move consumers anywhere.

We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities.

We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' needs change.

We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum's APAC Media Agency of the Year in 2021

WHO WE'RE LOOKING FOR
As our Sydney team expands, we're seeking a dynamic and motivated Paid Social and Programmatic Executive to join us.

WHAT YOU'LL BE DOING ON ANY GIVEN DAY

  • Campaign Management: Plan, execute and optimise paid social and programmatic campaigns.
  • A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
  • Audience Targeting: Utilise audience segmentation strategies to ensure precise targeting and effective messaging.
  • Ad Creative Development: Provide data driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
  • Performance Analysis & Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
  • Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
  • Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
  • Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
  • Adherence to

Best Practices:
Stay abreast of industry trends, media partners and best practices across both paid social and programmatic.

  • Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
  • Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.

Requirements:

DOES THIS SOUND LIKE YOU?

  • Proven 1 2 years of experience managing paid social and programmatic campaigns, preferably within an agency environment.
  • Handson experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest and Reddit.
  • Familiarity with programmatic ad networks, exchanges and auction marketplaces in ANZ plus different media buying models.
  • Handson experience with programmatic platforms such as Trade Desk, DV360, Teads, Criteo and Taboola.
  • Proficiency in web analytics tools such as Adobe Analytics or similar.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficient in Excel / Google Sheets, including pivot tables, IFs formulas, VLOOKUP, and advanced functions.
  • Experience managing mid/large scale accounts and budgets ($200k $500k+).
Good-to-have

  • Familiarity with SQL.
  • Interest and experience in ecommerce.
  • Knowledge and/or interest in other paid media channels such as YouTube and paid search.

Benefits:

Why Assembly?

  • We're part of Stagwell, the challenger network built to transform marketing. We're nimble, smart, and digitalfirst, and we're quickly growing to take on the biggest legacy hold cos.
  • We care about your growth we offer competitive salaries, annual compensation reviews, access to ongoing training and cross channel exposure, and keep detailed personal development plans to ensure you're hitting your personal and company goals.
  • We provide collaborative work environment and opportunities for you to make a significant impact on our company direction and development.
  • We recognize and celebrate your success all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
  • We're truly a peoplefirst organization. That's why we offer a flexible work policy that puts you in control of your worklife balance
  • We care about social and environmental impact we have dedicated Impact Champions that collaborate globally to make sure we're leaving the world better than we found it.
  • We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, d

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