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Martech Integration Manager
1 week ago
Blue chip iconic Australia ASX listed enterprise organisation who is a leader in their B2C market This company is going through an exciting phase of growth and development in technology and leadership and are paving the way with martech innovation.
A brand new role in a new and growing team within the marketing technology division, the Martech Integration Manager will lead the marketing technology and integration team accountable for marketing data, platform integrations and return on investment of cloud based marketing technology stack.
This person will act as SME for omni channel digital automation and personsalisation data collection, data flow and data governance anContinued compliance.
Responsibilities:
- Leading the Marketing Technology and Integration team with direct reports
- A key SME for Marketing Automation activities and digital channel data collection
- Responsible for the data flow between the Marketing Automation stack and source systems
- Responsible for the governance and data compliance regulations for data stored across the marketing automation stack
- Responsible for the continuous improvement and value extraction of the SaaS Platforms
- Translation of business requirements to technical outcomes to realise business benefit
- Salesforce Sales and Marketing Cloud Certification
- Technology degree or with emphasis on business and marketing
- 58 years' experience in technology, operations, ecommerce or digital marketing in a customer facing organisation
- Experience with contact strategy development and in developing automated marketing campaigns based on consumer engagement triggers
- Demonstrated experience in translating business requirements into technology or process outcomes
- Familiar with Agile project methodology o project delivery experience
- Ability to conceptualise technical outcomes for business requirements and problems
- Familiar with the data protection regulations for Australia and also general GDPR regulations.
- Demonstrated ability to effectively manage internal stakeholders
- Strong problem solving skills
- Attention to detail
- Leadership experience leading and growing a team as a strong team player
- Excellent presentation skills (verbal and written).
- Command of SQL Querying and relational databases
- Experience with Adobe Experience Manager and Salesforce Marketing Cloud
- Familiar with Data Management Platform technology
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