SEM Specialist

1 week ago

Melbourne, Victoria, Australia Morgan Consulting Full time

Media Strategy, Planning & Buying (Advertising, Arts & Media)

OUR CLIENT:
We are partnering with a Melbourne-based independent Perfomance Marketing Agency on the lookout for a new superstar SEM Manager.

ABOUT THE ROLE:
Title: SEM Manager (newly created role in a growing Digital team)
Location: Melbourne office - multiple WFH days/week
Base salary $100k - 130k
Engagement: Permanent position

RESPONSIBILITIES:

  • Develop advanced SEM media strategies across a dedicated client portfolio of high-profile brands.
  • Drive client strategies across Google Ads and Microsoft Ads based on best practice guidelines.
  • Receive briefs from client and turn them into highly effective SEM media plans that hit or exceed the client's expectations.
  • Build and manage media plans ongoing by ensuring budgets and forecasted figures are kept updated.
  • Strong proficiency in setting up tracking and tagging in Google Tag Manager (GTM) to ensure accurate measurement and optimization of campaign performance
  • Manage campaign processes from end to end – this includes digital media planning, buying and optimising performance to hit your intended targets for the clients.
  • Manage campaign budgets, timelines and deliverables to ensure that activity runs on time, and we are utilising the agreed budget efficiently.
  • Project manage client campaign across internal teams to ensure that we are hitting deadlines and running a smooth operation.
  • Maintain client relationships, becoming the trusted advisor for Digital Strategy & Performance.
  • Collaborate with the Snr Account Managers to implement campaign presentations and analysis.
ABOUT YOU:
  • Min 4+ years digital experience within agency or client side.
  • Min 4+ years full time hands-on experience across the SEM platforms (Google Ads & Microsoft).
  • Have an exceptional track record of delivering market leading performance.
  • Genuine passion for the digital marketing and the power of the platform for advertising success.
  • Be able to use their initiative, be dependable and able to take extreme ownership.
  • Ability to maintain strong attention to detail while multi-tasking and reprioritising a changing workload.
  • Can work well under pressure, and thrive in a high pace, exciting and challenging environment.
  • A collaborative and inclusive team player who is motivated to generate new ideas and deliver great work.
  • Great stakeholder management skills with the ability to easily build rapport with clients.
  • Strong understanding of sales funnels and how to convert interest into revenue.
  • Ability to understand results, provide creative data driven solutions to clients.
  • Have project and campaign management experience with evidence of success.
  • A digital marketing expert who can think quickly on their feet and provide fast and effective solutions to clients.
  • Ability to deliver on immediate campaign needs without losing sight of the bigger picture.
  • Excellent planning skills with the ability to break down bigger goals into smaller objectives with hard deadlines.
  • An ideas person who is constantly looking for new ways to help grow our clients' business and improving the way we do things in the agency.
  • Capable of detailed analysis and a deep understanding of analytical numbers.
  • Hunger for learning and growth.
Next steps:
If this is something you are interested in applying for then please submit an up-to-date resume through this advert. If you have any questions, then please reach out directly to Mike Wilson on About the recruiter

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Search Engine Marketing Specialist?

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