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Trade Engagement Executive, Vic

3 months ago

Mulgrave, Victoria, Australia Oriental Merchant Full time

Oriental Merchant **is a leading importer and distributor of authentic Asian groceries with brands that are familiar throughout Asia Pacific. Our brand has a strong national and global presence.

We are looking for our next Trade Engagement Executive to support our Commercial Development team in Melbourne.

Primary Responsibilities -

  • Visit customers and stores as per prescribed call schedules
  • Monitor and coach the team to maintain store shelves with company product, tidying store shelves, removing outofdate product, and providing optimum display of company products
  • Place reorders with individual retailers as required to optimize our stock levels;
  • Recommend new line opportunities;
  • Solicit additional stock orders where opportunities exist;
  • Generate regular competitor report and market information report to line manager
  • Coach the team on setting up regular small or largescale display of promotional product and generate postcampaign report on evaluation of effectiveness and efficiency of the campaign to line Manager
  • Fill fixtures as required with reserve stocks from stockroom and capping;
  • Check and report missing descriptive and flag tickets to store POS;
  • Check store range compliance against applicable layout profiles;
  • Coordinate with line manager re all traderelated POSMs and report
  • Manage the pool of demo promoters and ensure adequate demo promoters in the pool to perform demos as required
  • Coordinate the restaurant list as required by line manager and generate report on information provided by the restaurants
  • Organize samples to shops and restaurants as requested, and coach the team to distribute
  • Organize sales driven activities/campaigns as required during weekdays and weekends and coach the team to execute
**Acquiring New Business
- *
  • Align with line managers to discuss opportunities and procedures to approach customers
  • Approach existing customers and potential customers for new business models as set by line managers
  • Manage to achieve the sales target set by line managers in a timely manner

Promotional Activity -

  • Check weekly promotional program tieup against master file in all channels
  • Build and ticket displays as required
  • Use product knowledge to seek instore promotional opportunities within available retail space
  • Specifically target clip strips, bin displays, gondola ends, off location display areas for best utilisation and coach the team on setting up the displays

Reporting -

  • Complete store compliance check as required;
  • Complete store request form to identify missing promotional and descriptive tickets, out of stocks.
  • Complete Field Team Monthly Report and send to line manager by 1st week of each month;
  • Complete Competition Check report and Restaurant Report as needed
  • Report known customer product complaints
  • Report competitive new lines or market activities being launched
  • Coach the team to conduct campaign compliance audit as required by line manager

Miscellaneous -

  • Attend trade shows, seminars, training and meetings as required by the Line Manager;
  • Set up and provide labour as required;

Who are we looking for:

  • Excellent verbal communication skill in English and preferably in Chinese
  • Good understanding of features of company products
  • Cando attitude and results orientated
  • Ability to multitask and ability to prioritise
  • Ability to regularly monitor the execution of the team and report back to line managers in a timely manner
  • Current Driving License