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Marketing Specialist

3 months ago

Sydney, New South Wales, Australia SAS Full time

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Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

SAS technology solutions help meet the needs of organizations in practically every industry, regardless of size. Because our experts have deep industry knowledge, we understand unique challenges and can accelerate time to decisions.

With better fraud detection software, banks can keep money safe. With better demand planning, manufacturers and retailers can keep shelves stocked. With better predictive analytics, governments can meet the needs of citizens. And with better health care analytics, hospitals can improve care and save lives.

About the role

About the jobResponsible for aligning the strategic marketing plansfor thepublic sectorindustry inAustralia & New Zealand's [ANZ]that supportsthe regionsoverall sales and marketing strategy.Develops and executes integrated campaigns associated with generatingdemandand building awareness.Worksin close collaborationwith across functionalteam to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events[virtual and in person], email, social media,and innovative campaign approaches.This role reports into the Head of Marketing ANZ,based in Sydney.As a Marketing Specialist, you will:

  • Delivermarketing efforts designed tobuild pipeline,accelerate revenue,andbuild awareness through an integrated go-to-market plan aligned tothe public sectorindustry.
  • Develop integrated marketing campaigns which arecomprisedof lead generation,opportunity progression,awareness, andadvocacyelements strategically planned around the stages of the customer journey.
  • Execute thestrategy andcommunicates the effortregularlyaccordingly with all levels from constituents to executives.
  • Facilitate meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define theappropriate marketingchannels and strategies associated with the goals of the go-to-market plan. Maysolicitinput and feedback through direct interaction with Customers or Partners for a greater customer focus.
  • Liaise with multiple organisations across SAS, including the product line, business unit, and other countries or regions torepresentthe go-to-market plan and gather feedback to drive the planning process.
  • Measure and react to success metrics, performs actionableanalysis,and make data driven decisions to improve outcomes and ROI.
  • Whereapplicable,globalmarketing initiatives to beregionallyappropriateand relevanttoensure the right message is delivered to the target audience.
  • May proactively contribute to global peer groups including sharing best practices and working cross-functionally toaccomplishcontinuous improvement and increased sharing and learning, with the goal ofestablishingconsistency across the globe.Additional Responsibilities
  • Execute campaigns within the go-to-market plans.
  • With guidance from management, provide recommendations to resolve complex business problems.
  • Maybe responsible foroperations andlogisticsof marketing activities,eventsand/or campaignsin accordance withthe go-to-market plan.
  • Ability to travel.

****Required Qualifications

  • Good knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen.
  • Knowledge of and experience marketing to thepublicsector preferred.
  • Goodwritten, verbal, and visual communication skills, with the ability to effectively communicate with all audiences including senior leadership and executive.
  • Goodanalytical, organisational, and creativeproblem-solvingskills.
  • Ability to work independently.
  • Good organisational, project management, and facilitation skills.
  • Ability to understand and translate complex technical information to internal and external audiences.
  • Shows analytical abilities and data-driven decision making.
  • You're curious, passionate, authentic and accountable. These are ourvalues and influence everything we do.
What you'll be responsible for

Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment

Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

Skills you'll need

Generates multiple innovative/new/novel ideas to solve a problem

Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

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