Strategy Partner

2 weeks ago

Melbourne, Victoria, Australia Wavemaker Full time

Description

Position at Wavemaker

Strategy Partner

At Wavemaker, we believe there always is a better way to grow. By Positively Provoking Growth for our clients, our people and our partners, we shape decisions and experiences through media, content and technology. We are part of GroupM and WPP; the largest media buying alliance and marketing communications group ranked #1 in the world. In Australia and New Zealand, we have over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland.
Winner of Agency of the Year 2023, Wavemaker empowers our people to bring 100% of themselves 100% of the time. Our culture of Positive Provocation unites us and makes us stronger as individuals and collectively. We push boundaries through positive provocation and delivering impactful results for our clients.
The Client
With a stable of global top tier brands that would be familiar in any pantry, the ANZ business for this leading FMCG collective continues to showcase Top Tier results on the global stage.
Being a top-5 client for Wavemaker & top-10 client for WPP; growth to date has been delivered via a diligent approach to ROI, marketing science, considered testing and learning, and analytic excellence in the media ecosystem.
As the shared global ambition has been reimagined with a future focus on creative excellence and a digital and technology driven evolution. This has encouraged a local ANZ step change as we aim to take the lead on transforming FMCG marketing.
IN short, thanks to long standing trust and proven results in ANZ – Wavemaker and WPP are given licence to "Break the Rules" to unlock scaled growth going forward.

The Role
What has gone before will no longer set the foundation for future success. The Strategy Partner will take on the immediate role of "Change Agent" to steer the exciting transformation journey that starts today.
Acknowledging but also challenging the traditional sophistication of yesterday, the Strategy Partner will be future thinking and have the gravitas to take all stakeholders on the brave journey of change in media led communications strategy to deliver continued effectiveness.
This transformation will see the Strategy Partner fostering a fundamental shift in how communications strategy is brought to life and resetting deliverables for success. This will be driven by an inherent confidence in technology and digital channels paired with a deep understanding and perspective on creative excellence in media to support this transformation.
As a 100% client dedicated role, the Strategy Partner forms part of the leadership team across the dedicated Client Team within the whole of WPP : this collaborative model incorporates leaders from Wavemaker, Ogilvy and Hogarth. You will be immersed in the client business and deliverables on a daily basis and be part of the core client team across this collective.
Whilst there is a broad thinking and direction aspect to the role, the focus continues to be on rolling up your sleeves and getting it done. You'll love to get stuck in and write and deliver content yourself. Your contribution will come both from doing great work yourself and through coaching and supporting others.
Key Deliverables:

  • Short-term = You are the Change Agent:
    • Writing the blueprint for change required in comms strategy approach going forward,
    • Resetting deliverables for the transformation based thinking approach,
    • Aligning and embedding new thinking with Snr clients and agency partners,
    • Fostering the change within the dedicated client team internally (Media Agency & Creative).
    • You are leading and producing the communications strategy product for the portfolio of household brands in ANZ (more than 22 Brands). This includes both at a portfolio level as well as brand level communications strategy responsibility.
    • You continue to challenge and drive new thinking for client business challenges – this is a proactive thought leadership role that may not always start with a "brief" to respond to. You may be writing the brief and also articulating the business challenge to overcome.
    • You make the complex simple with ability to document and share new & innovative thinking and rationale in an easy to digest manner for all stakeholders across all levels of seniority.

The Skills you already have and will continue to hone:

  • Trusted thought leader
  • Confident client advisor
  • Master collaborator and team player – across wide breadth and levels of seniority.
  • Leading motivator & ambassador for change – effortlessly engaging others to consider and adopt new ways of thinking.
  • Master storyteller and confident presenter – ability to sell in new ideas with sound rationale to gain approval.
  • Creative & innovative thinker, grounded in insight.
  • High standards of commitment and delivery.
  • Confident in giving direct, quality feedback and guidance to colleagues.

Your passions:

  • Appreciate and understand modern media marketing science.
  • Continued passion in consumer behaviour and how this impacts communications.
  • Have a curiosity and interest in technology and how this is shaping media's future.
  • A media generalist with ability to discuss, evaluate and opine on media channels, formats, data practices, marketing science, measurement.


What makes the role even more great?:

  • You are leading the ANZ communications agenda for ~$50mill+ in media billings
  • You will lead strategic thought leadership for a team of 20 in the dedicated client team at Wavemaker ANZ – with support of dedicated Planning, Digital and Investment Leaders within the team.
  • Via the "local first" client structure model, you get a seat at the regional and global client C-suite table
  • You work hand in glove with a team of strategy & planning smarts within Wavemaker locally as well as being a part of the dedicated client strategy community covering 12 Wavemaker markets across AMEA.
  • You partner with the senior creative strategy and planners to craft and produce the communications strategy for creative and media as one deliverable.

Working at Wavemaker
Inclusive policies

  • Flexible work environment
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
  • Discounts and corporate benefits
  • Continuous training and development opportunities

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you're interested: we'd love to know how you can positively impact our team with your experience
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply now and send your CV via the link

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