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Brand Experience Lead

3 months ago

Coffs Harbour City Council, Australia Southern Cross Austereo Full time

Southern Cross Austereo is Australia's leading media entertainment company, home of LiSTNR Triple M & the Hit Network. With the ability to reach 95% of the population through our Radio, TV, and Digital channels, we're on a our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere

In 2021 we launched LiSTNR, a curated and personalised Audio-On-Demand destination. It is home to the Hit & Triple M Networks, 25 music stations, and over 500 podcasts. LiSTNR is Australia's #1 podcast network reaching more than 8 million monthly listeners.

After 40 years, Triple M continues to be one of Australia's best-known radio entertainment brands and the only radio network that provides its listeners with a unique combination of Rock's Greatest Hits, Sport and Comedy.

The Hit Network is Australia's biggest radio network which entertains over 4.8 million Aussie radio listeners across B105, 2Day, The Fox, SAFM, MIX, 41 Hit stations. Home to popular personalities including Fifi Box, Ed Kavalee, Dave Hughes, Carrie Bickmore, Tommy Little & Erin Molan.

What's on offer for you?

  • Permanent position based out of our vibrant Coffs Harbour office.
  • Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much more
  • Industry leading, gender neutral Paid Parental Leave Policy, offering 20 weeks paid parental leave for the primary carer.
  • Award-winning, highly supportive, and creative culture that enables you to be your best unique self
  • Flexible working environment (we offer a range of flexible working options to help our people balance work and home life).
  • Attractive salary package and opportunities for growth & progression – we love to promote internally across our 65 offices

The purpose of the Brand Experience Lead is to maximise ratings results for the company by working with the local Content team to successfully develop and implement creative audience experiences for SCA's assets and brands.

This role will manage, design, execute and communicate well-targeted activations and brand experience tactics to position the product in the local markets. The Brand Experience Lead will collaborate closely with the local Content team to attract listeners (ratings) and achieve GFK objectives inclusive of brand experience activity, external branding, web tactics and social media. This role is expected to demonstrate a high level of EQ, humility, respect, and resilience in their leadership of all audience activity for the local market.

Experience we're looking for:

  • Extensive experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy.
  • In depth knowledge of content, sales and promotions in the radio/media industry including an understanding of the business benefits of integration across all platforms.
  • Excellent people and resource management skills.
  • Successful track record leading, motivating and inspiring complex teams; leading teams towards the delivery of creative solutions.
  • Ability to provide creative and practical solutions to meet Sales briefs and Content development needs.
  • Excellent communication and presentation skills and the ability to deal with staff and clients at all levels.
  • Keen interest in news, popular culture and current affairs relevant to SCA's audiences.

We are values driven at SCA - if you align with our core values, you'll be a great addition to the team:

  • We're Better Together
  • People are our Power
  • Always Curious
  • We Push Doors Open
  • Be Genuine

Still not convinced?
Head to our TikTok, , for a sneak peek into some of the fun we have at SCA

Interested? Apply now by submitting your resume via our careers page. Even if you don't tick every single box on this ad, we still want to hear from you

Hot tip: Make sure you download and sign up to LiSTNR – you may be asked about your listening experience throughout the interview process

INTERESTED?

If so, please submit your resumé and cover letter. We look forward to receiving your application.

We are committed to advancing equal employment opportunities for our staff and to diversify and develop our workforce. Furthermore, we aim to recognise the value of attracting and retaining employees with different backgrounds, experience, knowledge and abilities. We also aim to ensure diversity contributes to our business success and benefits individuals, teams, clients and the community.

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