Marketing Communications Manager, Apac

1 week ago

Sydney, New South Wales, Australia Cover Genius Full time

The Company


Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020.

Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular "CG Gives" which makes social entrepreneurs out of us all and funds development initiatives in global communities.


Our People are
Bold, Authentic, Purposeful and Inspired

Our People are not
Perfect, Traditional, Complacent or Cautious

About the Role


As a Marketing Communications Manager, your primary responsibility will be to develop and implement regional communications strategies aimed at driving business growth and providing support to the global marketing team.


To be successful in this role, prior experience with Australian media and a familiarity with the broader APAC market are essential.

A strong understanding of effectively conveying brand narratives within the local market is also crucial. As the Communications Manager, APAC, you will be tasked with creating and executing the company's regional communications plan.

This involves taking ownership of all its aspects, such as drafting press releases, conducting media pitches and engagements, providing training to regional spokespeople, and faciliating support for regional event activations.

Effective communications with partners and various internal and external stakeholders will also be a key aspect of your role.


Regular collaboration with the leadership team, as well as they global marketing and communications team, is vital to ensure increased brand awareness and staying attuned to local market dynamics.


What will your day look like? You will
:

  • Develop and implement comprehensive regional communications strategies aligned with business objectives
  • Creating compelling messaging and content tailored to resonate with local market, while maintaining brand consistency
  • Manage relationships with media outlets, journalists and influencers to secure positive coverage and visibility for Cover Genius
  • Writing and editing press releases, opeds/articles, blog posts and other materials to effectively communicate key messages and initiatives
  • Collaborate crossfunctionally with internal teams, such as product marketing, sales and customer, to align message and support business goals.
  • Analyze communications metrics and KPIs to assess the effectiveness of communication strategies and make datadriven recommendations
  • Stay informed about industry trends, market dynamics and competitor activities to identify opportunities and mitigate risks

To help us level up, you'll ideally have:

  • 46 years relevant work experience, preferably at an agency or company creating, pitching and managing content
  • Excellent Communication Skills: Strong verbal and written communication skills for effectively conveying messages to various stakeholders and media outlets
  • Media Relations: Experience in building and maintaining relationships with media, pitching stories and securing positive media coverage
  • Content Creation: Proficient in editing and creating engaging content across various mediums, including press releases, articles, blog posts, social media posts, etc.
  • A Bachelor's degree in Communications, Humanities or Journalism (A postgraduate degree and/or record of academic achievement is not a must have, but desirable)

To be successful, you'll bring:

  • Cando approach and flexibility to adapt to changing priorities, market dynamics and emerging trends
  • Resiliency and ability to work under pressure
  • Exceptional organizational and time management skills
  • Attention to detail
  • Resourcefulness

Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team.

We're a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that.

What does that mean?

  • Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
  • Employee Stock Options we want our people to share in our success, we reward them with ownership for their contribution in creating a worldclass company.
  • Work with likeminded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
  • Social Initiatives pictures speak a thousand words
  • Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status._

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