Brand and Content Manager

1 week ago

Brisbane, Queensland, Australia Jumbo Interactive Full time

02nd June, 2023:

About Us

We're an innovative and dynamic technology company that has achieved remarkable growth over the past 25 years, starting from humble beginnings with a single computer to becoming a thriving $1 billion ASX300 listed business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions that empower our lottery and not-for-profit partners to raise more funds for their vital causes. We believe in fostering an environment where our talented individuals can innovate, grow, and have fun.

Collaboration and support are at the heart of our work environment, ensuring that our team members thrive and enjoy their journey with us.

While our roots are in Brisbane, Australia, our reach extends far beyond. We have built a strong, diverse community of over 300 professionals with a wide range of expertise. Together, we serve over 10,000 clients across Australia, the United Kingdom, and North America.

About the role:


Join us as a Brand and Content Manager and embark on an exciting journey of shaping the future of Oz Lotteries.

In this role, you'll have the opportunity to craft and establish a captivating brand and content strategy right from the ground up.

Your creative prowess will be the driving force behind our brand's growth in the dynamic online lottery market.


As the mastermind behind our brand's identity and voice, you'll unleash your creative genius in developing and executing remarkable brand strategies.

Your exceptional storytelling abilities will bring our brand to life through compelling content that captivates audiences across diverse marketing channels.


Collaborating closely with talented teams, you'll orchestrate extraordinary brand experiences that forge deep connections with our target audience and propel our business to new heights.


In Addition To:

  • Develop and implement a comprehensive brand strategy for Oz Lotteries, including brand positioning, messaging, visual identity, and tone of voice,
  • Conduct market research and gather customer insights to inform brand strategy and identify opportunities for brand differentiation,
  • Create and curate engaging content for various marketing channels per the brand's voice and tone,
  • Collaborate with internal stakeholders, including marketing, design, and communications, to develop and execute integrated marketing campaigns that promote the brand and drive customer engagement,
  • Define and maintain brand guidelines, ensuring all marketing materials, communications, and touchpoints adhere to the brand standards,
  • Collaborate with design teams to create visual assets that align with the brand's visual identity, including logos, graphics, and multimedia content,
  • Monitor and analyse brand performance, track brand metrics, and provide regular reports to measure the success of brand initiatives and campaigns,

What We Would Like You To Bring:

  • Proven experience in brand management, content creation, and marketing communications, with a strong track record of developing and implementing successful brand strategies,
  • Strategic mindset with the ability to think creatively and innovatively to shape a brand from scratch,
  • Ability to create compelling and engaging content for various marketing channels,
  • Proficient in using social media platforms, content management systems, and other marketing tools,
  • Ability to work independently, manage multiple projects, and meet deadlines in a fastpaced environment,
  • Proven experience with brand tracking with strong analytical skills with the ability to interpret data and draw actionable insights,
  • Creative mindset with a keen eye for design and attention to detail.

Why join the Jumbo team?
We pride ourselves on offering a wide variety of benefits to our Jumbonians.

In joining our team, you can expect:

  • A shortterm incentive program that rewards your contributions with an annual incentive payment, dependent on company performance,
  • Hybrid working model (3 days in the Brisbane H/O, 2 days WFH),
  • Commitment to Diversity, Equity and Inclusion across the employee career journey,
  • An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing,
  • Flexible working hours for great work life balance, (core hours are 10am2pm with flexibility on how you make up the rest each day),
  • Focus on talent management, including career and skills development with individual budgets for learning,
  • An onsite chef (Brisbane) who makes a fresh, gourmet lunch every day, straight from our commercial kitchen,
  • For 120 days of any 12 month period, work from almost anywhere in the world,


 Social activities
  • Lunchtime chess, corporate games, soccer, Friday gettogethers, The Joe Awards, quarterly team days, lunch provided daily, loads of events to celebrate DEI,
  • 14 weeks of paid parental leave, 4 weeks of paid partner leave,
  • Strong focus on internal promotion, lateral transfers, and secondmen

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