Nexus | Head of Retail Media

Description

Position at GroupM

About GroupM Nexus GroupM Nexus is the leading global media performance organization that brings together GroupM's global performance Talent & Technologies. Nexus combines GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Advanced TV, Advanced Programmatic, Advanced DOOH, and Goat) into a unified unit. The organization will be supported by a new cross-channel performance platform, AI, and international delivery hubs to establish new standards for innovation, effectiveness, and efficiency for GroupM's agencies and clients. What is Nexus? GroupM's omni-channel performance engine delivering improved business outcomes for clients and agencies. We have a clear vision for our business, to lead the next era of media performance. We believe this involves enhancing how advertising performs better for our people, our planet, our communities, and our clients.

About GroupM Commerce GroupM Nexus Commerce is a team of highly skilled performance marketers who enhance measurable business growth for renowned brands across GroupM agencies. Our Commerce capability consists of Strategy, Activation, Creative, and Data & Technology, operating as an interconnected unit and residing on the forefront of modern marketing. Through exclusive tools, partnerships, processes, and training, GroupM Commerce delivers leading Commerce solutions to our clients with global influence, local subtlety, and efficacy. This Role As the Head of Retail Media, you will utilize your deep expertise in retail and marketplaces to lead us through steering all retail media and executing biddable retail media endeavors. You will define strategy, direct cross-channel cooperation, and guarantee seamless integration of retail media into comprehensive commerce plans for our clients.

3 best things about the job

• Work in an environment that fosters freedom, flexibility, empowerment, and diverse working styles to tackle genuine business challenges across some of Australia's most cutting-edge brands.
• The chance to acquire experience and collaborate with a wide array of stakeholders across GroupM agencies (Essence, Mediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, Wunderman Thomson), and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic).
• A dynamic environment that amalgamates the entrepreneurial spirit with being part of the world's largest marketing services group; Goat represents a startup within an established business.

Job Responsibilities: Strategic Leadership

• Develop solid partnerships with key eGrocery (e.g., Woolworths, Coles, Chemist Warehouse) and Pureplay (e.g., Amazon) platforms, aligning with GroupM's Commerce objectives and business strategy.
• Enhance robust technical capability by managing essential tech partners like Criteo, Pacvue, Citrus, and exclusive platforms.
• Act as the internal subject matter expert on Retail Media, advising and coaching other leaders across GroupM.
• Establish priorities, goals, and budgets, adapting global playbooks and standards into actionable local strategies.
• Stimulate internal training on platform updates, best practices, and testing strategies, positioning GroupM as a pioneer in retail media and empowering teams to provide maximum value.
• Collaborate with planning and purchasing teams to craft comprehensive playbooks outlining the integration of non-digital and direct OI (offline integration) retail media formats into overall client campaigns. This may entail outlining strategic use cases, audience targeting methods, and measurement approaches for each format.
• Educate agency teams on the value proposition and top practices for utilizing non-digital and direct OI retail media formats, enabling them to confidently propose and implement integrated campaigns for clients.

Client Success

• Promote the adoption of GroupM Commerce across existing and new business ventures.
• Collaborate closely with agency teams to implement first-rate campaigns aligned with client goals.
• Consult with agencies and clients, translating business requirements into actionable retail media strategies.
• Drive performance across eGrocery and Pureplay accounts, ensuring harmony with broader commerce strategies.
• Design measurement frameworks for non-digital and direct OI formats, considering elements like lift studies, in-store traffic data, and promotional code tracking, to showcase campaign efficiency and client ROI.

Operational Excellence

• Create and refine internal tools, procedures, and reporting dashboards to streamline retail media operations, improve performance tracking, and enable data-driven decision-making. Actively enhance processes for improved collaboration within GroupM Commerce and with our clients.
• Formulate frameworks, case studies, and training resources to consistently elevate biddable commerce media buying.
• Cultivate solid relationships with priority Commerce collaborators.
• Proactively discover and assess emerging platform capabilities, test new ad offerings, and negotiate beneficial collaborations to uphold our competitive advantage.
• Work with planning and buying teams to determine optimum budget allocation across online and offline retail media channels, guaranteeing a cohesive and impactful strategy aligned with client objectives.
• Develop operational plans, frameworks, and SOPs for managing biddable Retail Media execution efficiently and as a market leader.
• Take charge of all Retail Media execution resources ensuring training, playbooks, and supervision for teams to meet client aims.

Commercial

• Ensure a strategic business plan for Retail Media is tailored and demonstrates growth in key areas.
• Report on business growth objectives, collaborating closely with the client and market leads to achieve them.
• Assume responsibility for cultivating, forecasting, and delivering group Retail Media solutions.

What it takes

• Extensive knowledge of the Retail landscape and pertinent subjects within the industry.
• Act as a strategic issue solver, with the capability to grasp client business obstacles and devise innovative, effective & measurable solutions.
• Agile and collaborative approach to developing capabilities with strong sales, business, and commercial insight.
• Excellent stakeholder management abilities, influencing a diverse array of teams and individuals.
• Effective in verbal and written communication when presenting / packaging projects to clients and internal stakeholders.
• Experienced educator, collaborating with marketing teams to offer learning & development programs.
• Exceptional communication skills, both written and spoken. Comfortable presenting to clients when necessary.
• Strong capabilities in managing data & tech partners, with established relationships with key counterparts.
• Highly organized, detail-oriented, QA-focused with proven project management skills.
• Excel in executing tasks in an organized and structured manner.
• Adept at functioning in a complex organizational structure, managing complexity and obstacles.
• Flexibility to work in a cross-functional team while having the drive to independently solve problems.

Experience

• Bachelor's degree in marketing, advertising, or a related discipline.
• Over 10 years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Specialized experience in Retail Media, eGrocery, Marketplaces, and Pureplay.
• History of leading a team of direct reports.
• Proficiency across the Microsoft Office Suite, encompassing Excel, PowerPoint, and Outlook.
• Proven track record of executing successful commerce campaigns achieving business goals.
• Deep comprehension of retail commercial aspects like profit margin, inventory levels, forecasting, and demand planning to guide media decisions.
• Thorough understanding of how different media channels work together and the placement of retail media within the broader ecosystem.
• Experience with retail bid management tools such as Pacvue or Skai.
• Competence in campaign management and optimization across various retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to effectively collaborate with internal teams and external partners.
• A proactive mindset thriving in a fast-paced setting.
• Strong project management skills; adept at coordinating projects across multiple teams and departments.
• Meticulous with a knack for coordinating projects across diverse teams and functions.
• Skillful in analyzing data and deriving insights to steer strategy and optimization.
• Excellent presentation skills, effectively conveying complex ideas to clients and internal stakeholders.