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Category Manager

2 months ago

North Sydney, Australia Ferrero Full time
Job Location: ​North Sydney​

Sydney

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to provide key analytics and category insights for retailers to ensure that Ferrero is well placed to grow both, the category and the Ferrero business. The role works in a close collaboration with the key retailers' teams to manage the position of the Ferrero products at the point of purchase and drives category growth strategies via the 4Ps (price, promotions, position and product), based on aligned shopper, category and market insights. The role is responsible for the emerging Company portfolio that includes biscuits, spreads, frozen product and others.

Main Responsibilities:

 

  • Develop the Customer point of purchase vision for responsible categories, particularly the lead channel customers

  • Contribute to internal business plans for the relevant channels, using shopper, consumer and channel insights

  • Define and implement tools and projects to support the strategic development of the retail-mix: ranging, space management, visibility, price/promotions

  • Propose effective space management / shelf layouts for categories by channel and customer, including planogram creation and support for customers / channels as needed

  • Conduct thorough market research and analysis to gain insights into market trends, competitor performance, shopper preferences, and other relevant data to ensure efficient assortment and optimum range for each Ferrero product

  • Own category range reviews, promotion (including shelf price) analysis, create shelf position recommendations by channel and key customer as well as shelf review analysis for the customer / channel

  • Develop customer category growth driving initiatives in the areas of product (range, planogram), in key customers 

  • Assist with creation of category strategy drivers to drive sustainable growth for assigned portfolio / categories

  • Implement, measure and review performance, review respective KPIs to determine focus areas and opportunities

  • Identify business opportunities and continuously evolve category development plans by key customer and lead channel

  • Provide effective, actionable insights that are focused supporting our plans with the retailers

  • Proactively manage range performance in key customers to avoid unexpected deletions or stock management issues

  • Manage New Product Development go-to-market execution and performance tracking by key channel and customer, partner closely with the marketing and sales teams to develop ideal  ranges and activations

  • Own the Customer category team relationships (including merchandising/buying team analysts)

  • Act as trusted category adviser to our key trade partners providing Insights and opportunities through (not limited to) strategic category reviews, range reviews and planning days

  • Be a category expert by staying up to date with industry trends, consumer behaviours, and market dynamics

 

Who we are looking for:

 

  •  University degree

  • Relevant experience in FMCG industry in category management roles, commercial and retail experience is preferred

  • Good knowledge of trade, market, sales channel and marketing

  • Proven experience in market analysis, category management or related, with the ability to draw actionable insights from data

  • Strong analytical capabilities, problem solving and result orientation

  • Ability to communicate effectively across different teams and present complex information in a clear and concise manner to a range of stakeholders

  • Advanced customer management, ability to manage multiple priorities

  • MS Office proficiency, experience with market research tools, and other data analysis software 

 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.